Kansas City, MO (PRWEB) March 23, 2008
Market Directions, Inc., a brand performance consultancy, recently performed and analyzed a probing market study to evaluate the brand positioning for the Business Marketing Association (BMA). The consultancy surveyed the B2B marketing community extensively in order to recommend immediate action to support the association's growth strategy.
It became apparent that there is an opportunity for real growth and to be the leader in advancing the B2B marketing cause. Respondents were grouped into three professional segments and responded to a number of issues, including the role and perception of marketing as a corporate function, the role and perception of professional marketing organizations in general, the perception of the BMA specifically, professional development opportunities within the BMA, and the organization's growth plan.
It is critical that the BMA separate itself from alternative marketing associations in a meaningful and relevant way. This requires a singular focus on B2B and all that is unique about it. The strategies and tactics of B2B marketing can be very different from B2C marketing. BMA will make this distinction of vital importance.
About Market Directions:
Market Directions is a Brand Performance consultancy that provides clear direction for brand growth through the voice of the customer. The company helps businesses through new brand acquisition, repositioning, brand extensions -- no matter where the brand is in its lifecycle. Market Directions can help define a solution that will translate into business results. For more information visit http://www.marketdirections.com.