BlogCatalog.com Adds Cross-Network Search

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BlogCatalog.com has launched a social search engine that lets its members search the activities of their BlogCatalog friends on numerous social networks including Digg, Twitter and StumbleUpon.

BlogCatalog.com, the fastest-growing social network for bloggers on the Internet, is beta testing Social Search, a cross-network aggregation search engine. The new search engine enables BlogCatalog members to search for data activity across multiple social networks.

Social Search is an extension of BlogCatalog's Social Dashboard, which aggregates member activity across several other popular networks, including: Digg, Facebook, Flickr, Last.fm, MySpace, Twitter and YouTube. The new search feature adds functionality by allowing members to search by single user, by friends or by anyone who has opted in to use the Social Dashboard feature.

"This is not a social search engine as in a single network," said Antony Berkman, president of BlogCatalog. "Our social search considers aggregate data activity from 18 different networks."

Berkman says Social Search can produce better search results because it considers aggregate social member activity data to find the most relevant, freshest, and recently popular content as determined by members participating on 18 different networks. Search results are immediate.

Social Search follows the launch of a personal news feed widget, SocialStream, that is also powered by the Social Dashboard. The widget feed allows members to broadcast their personal aggregated social network activity, wherever they place it. In addition to adding data portability, members can customize which social networks are visible.

"When you use these tools together, you track what your friends find interesting; search for specific content around that subject; Digg, Stumble and share that content; and broadcast it wherever you place the widget," said Berkman. "Since we've added these tools, bloggers are finding more and more ways to use them, including ways we never considered."

Berkman uses it as a personal recommendation tool and to find personal insights into a number of topics. He likens it to adding the human equation into a search algorithm.

"When you look at the way people want to use the Internet, it's based more on personal recommendations than any other qualification, which is why sites like Twitter have been so successful," said Berkman. "The new search tool helps you find content and people who are interested in the same subjects faster than any other search engine. For BlogCatalog members especially, it's a great way to find new readers and new blogs with similar interests."

BlogCatalog has evolved from a blog directory to a vibrant member-driven online community with tools, features, widgets, and forums that help bloggers connect. More than 100,000 approved bloggers interact on BlogCatalog every day.

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Antony Berkman
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