Bangalore, India (PRWEB) March 24, 2008
HolidayIQ, India's favourite holiday planning website, has launched in-video advertisements on the recently launched travel video section on its website. HolidayIQ is now the first travel site in India (and among the first three websites in India) to provide a video advertising platform on the internet.
Video advertising in India, and to an extent globally too, is still in a nascent stage. Being an early adapter in this, like in many aspects of its business, HolidayIQ has been quick in opening up this new opportunity to advertisers. HolidayIQ.com recently launched a travel video section for hosting user generated videos on destinations and hotels. There are very few sites in India that carry user videos and more so in the travel and holiday space.
"HolidayIQ's audiences are savvy, holiday-buyers who arrive on the site ready to 'indulge' themselves and their families. After all, they are researching their next holiday and their intention is to spend a significant amount of money to give themselves a good time. This high quality audience, primed for spending is what we offer to our advertisers," says Hari Nair, Founder & CEO of HolidayIQ. "We are happy that one of India's iconic brands -- Kingfisher Airlines -- has found this new advertisement option on HolidayIQ.com exciting," he said.
As online advertising matures, advertisers need to find more interesting ways to reach audiences, with new formats such as video ads. According to HolidayIQ, they are a little ahead of the market for video on the net as a mainstream vehicle for advertising. "But we are ready when the market is ready. There is a growing demand for video advertising, not only as pre-roll and post-roll ads, but other formats as well. Currently we are not offering stand alone video advertising. Ads are displayed along with content as they have better recall. Click through rates of content supported videos are supposed to be higher."
HolidayIQ.com has become a preferred advertisement platform for many well known brands, from the travel industry as well as from other segments. Recent, marquee advertisers on HolidayIQ.com include Kingfisher Airlines, Lufthansa, Club Mahindra, Ireland Tourism, Emirates Airlines, ICICI Bank and National Geographic. Several blue chip companies have evinced interest in video advertising on HolidayIQ.
HolidayIQ's repository of over 400 destinations and over 8000 accommodation options makes it the most comprehensive source of information for travel and holiday planning for the Indian traveller. The huge repository of reviews, photos and now videos makes holiday planning on HolidayIQ as enjoyable as the holiday itself.
Visit http://www.holidayiq.com for information on Destinations, Hotels, Resorts, Home-stays and other accommodation options in India.
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