Google Shopping Jump Starts Small Business E-commerce Retailers

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During the holiday season the search engine giant Google added a Shopping tab to its homepage, a tab which directly links to its on-line product catalog called Product Search. FastCommerce, a small business enterprise e-commerce provider, recently announced the successful launch of its automated submission service to Google Shopping. Submission to Google is also available with the free version of FastCommerce. The results have been remarkable. By simply signing up for the free version of FastCommerce and creating a product catalog, the on-line retailer starts selling right away.

For small business on-line retailers, an e-commerce solution that quickly produces results is essential to survival. That is why FastCommerce recently launched a product submission service to Google Shopping; also known as Google Product Search. Google has built the equivalent of an on-line product catalog that is tied in with its popular search site. On-line retailers can post products to the Google catalog, and even sell directly through the service via Google Check-out. Google's popularity coupled with the recent addition of its new Shopping tab on the Google homepage, has the effect of driving targeted searches for product directly through Google Shopping. With Google Shopping, shoppers can view multiple listings for a given product and either purchase directly on Google, or proceed directly to the merchant own web store.

Submitting to Google Product Search costs the on-line retailer nothing; unlike EBay, there are no fees for posting an unlimited number of products. This is a tremendous competitive edge for small business e-commerce start-ups that cannot afford the sometimes prohibitive cost of running a business exclusively on EBay. Rather than having the merchant manually submit products one by one, FastCommerce automatically submits the whole of a merchant's on-line product catalog to Google Product Search. In providing this level of service, FastCommerce is focused on the success of its clients in an increasingly sophisticated and competitive on-line retail universe.

Google Product Search consistently generates a high volume of sales and sales inquiries for FastCommerce merchants. Having the whole of a merchant's on-line product catalog published on Google Shopping is nothing less than a major marketing tool for small business on-line retailers. It is a service that Google offers for free. This is even more remarkable given that the FastCommerce small business e-commerce platform is entirely free for the first fifty products. A small business or an individual entrepreneur can sign up for the free version of FastCommerce, build a professional and attractive web store, and post up to fifty products for free. The free version gives them access to almost the whole of the FastCommerce platform: simply signing up automatically generates a professional website and back office tools to manage their business. Merchants then see an immediate effect in having their products automatically listed to Google's Product Search.

FastCommerce is a web-based e-commerce application that lets small business start, grow and then manage their business on-line, all from one single system. Small business entrepreneurs gain access to a professional, fully operable e-commerce website, as well as a full suite of back-office management tools needed to run a business on-line. It is completely free to the first fifty products. The addition of Google Shopping to the free version is a very powerful tool: a small business can make the move to e-commerce with immediate results. The clients are then free to sign up for additional services when they are ready.

FastCommerce.com also announced the launch of a Professional services division, designed for established businesses looking to make the leap into e-commerce while avoiding the hefty expense of project implementation and costly technology. Small businesses with large product catalogs face tremendous hurdles when looking to go into on-line sales. Such a move has traditionally involves licensing e-commerce technologies, and then expending additional funds for implementation. The FastCommerce Professional Services team brings years of experience and its Web 2.0 technology platform to get companies up and running in days instead of months. There is no contract. For a small set up fee, small businesses get a fully operable e-commerce web-site with their products pre-installed. FastCommerce drives down the cost to a fraction of most e-commerce technology platforms. There are additional services for submitting to over 100 search engines, directories, as well as keyword consultation and continuous updates.

About FastCommerce.com

FastCommerce.com is a Web 2.0 technology platform that changes the way entrepreneurs can succeed in on-line sales. It has been designed to automate all the initial hurdles of beginning a web business and managing it, all from one single system. Far from being a simple shopping cart technology, FastCommerce Small Business e-Commerce technology is enterprise in scope with the goal of letting small companies and entrepreneurs run all aspects of their business from a fully integrated single system. It is affordable small business enterprise e-commerce at a small business price.

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Gregory Peterson
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