Leading Hair Experts Walter and Joanne Porta Open New Hair Salon In Madison, CT -- Quickly Winning an Award as One of America's Fastest Growing Salon's

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W-SALON offers expert and innovative cutting, styling, and coloring.

W-SALON, a new hair salon that focuses on clients' individual needs and desires, opened recently at 1347 Post Road, Suite 102. W-SALON offers classic to edgy cutting and coloring. The salon is also an official Keratase Consultant salon offering a range of exclusive, in-demand products.

This week W-Salon was given an award by Paymentmax for becoming one of the fastest growing new salons in America.

W-SALON Owners Walter and Joanne Porta are well-known as leading hair experts. They have frequently lead workshops for other licensed hairdressers, teaching them advanced coloring and hair cutting techniques. Both Walter and Joanne have worked as hairdressers and colorist for 26 years in the shoreline area.

The Porta's specialize in the Balayage technique, a highlighting and coloring method that is personalized to the individual. They have introduced a number of new techniques in Balayage and inventive coloring. "This method allows us to create signature colors for our clients and editorial projects," Mr. Porta said.

The Porta's work has been published in several trade magazines, including Inspire, Passion, and Coiffure-Q. In July 2006, an article on the art of Balayage in Request/QJ, a Japanese hair industry magazine, featured the couple's techniques and tools. "With individualized and specialized services, our educated team of artists at W-SALON are continuously sharing ideas and inventing new techniques inspired by the different textures of hair," said Mr.Porta, who has developed his own hair coloring tools.

"We work together as a team taking time to listen and provide clients with unique, high quality service," Mrs. Porta pointed out. W-SALON offers clients personalized signature style and coloring. "If you like being complimented on how great your hair looks everyday, then you should visit W-SALON," she said.

W-SALON has partnered with leading merchant services provider Paymentmax to bring clients convenient payment options and discounts for return visits. "Our clients love our return customer program, a turnkey loyalty strategy we got from Paymentmax," Mr. Porta said.

Paymentmax, a California firm working with thousands of small to mid sized businesses nationwide, insures W-SALON's client information is always safe and handled according to the financial industry's most stringent security standards.

W-SALON can be reached at 203-245-7400. See their website at
http://www.W-SalonMadison.com . Get more information about Paymentmax at http://www.paymentmax.com .


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