Sequentia Communications Announces Appointment of Scott Armstrong as General Manager; Also Promotes Andrew Green to Vice President
Sequentia Communications announces the hiring of general manager Scott Armstrong, formerly of Cossette and The Hive, and also announces the promotion of Andrew Green to VP and Linda Brennan to production manager, and the hiring of James Houston as director of content.
Toronto, Ontario (PRWEB) March 26, 2008 -- Sequentia Communications announced today that Scott Armstrong has joined the company as General Manager as of 15 March 2008. In this newly created role, Armstrong will have full operational responsibility for the company and its offerings.
Previously responsible for leading Rogers Wireless, Yellow Pages Group, Miller Brewing and Brown-Forman Developing Brands accounts at The Hive Strategic Marketing, his career has included agency assignments in Canada and the US at Young & Rubicam, Cossette Communications, and Wunderman Cato Johnson working on a range of clients including AT&T, CitiBank, Bank of Montreal, Rogers Communications, TD Waterhouse, Unitel, Shoppers Drugmart and Molson.
"Scott's appointment marks a critical evolutionary step for Sequentia," said Jennifer Evans, founder and president of Sequentia since October 2002. "His background and experience will be a key foundational element as the company continues to expand while focusing on helping companies build closer, more intelligence and value-based relationships with their customers to understand, engage and market."
"By using online tools to engage directly with both prospective and existing customers, Sequentia has delivered measurable, business building results for their clients. Their unique expertise combines digital tools, content development, business strategy, and real campaign measurement. I jumped at an incredible opportunity to join a firm that works hard and effectively to generate success for its clients," said Armstrong.
Other company updates:
| | - Andrew Green has been promoted to the role of Vice President of B2B after three years with the company. "Andrew has demonstrated leadership and vision in the development of our B2B offering and lead capture SAAS solution, and this recognition is long overdue. I look forward to working closely with Scott and Andrew to further evolve, expand and refine our offering," added Evans.
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| | - Linda Brennan has been promoted to Production Manager and James Houston has joined the company full-time as Director of Content.
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About Sequentia:
Sequentia Communications is a customer communications agency, utilizing a full suite of on and offline tactics to help companies build relationships, generate intelligence and drive transactions through customers and prospects. Sequentia is active in the B2C and B2B space and clients include Bell, Autodesk, Philips, ITAC, TAB, and HarperCollins Canada.
For more information please contact:
Jennifer Evans
jen @ sequentia.net
416 617 1226
Scott Armstrong
scott @ sequentia.net
416 203 3656
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