Recession Proof Your Business: Coming Out Stronger on the Other Side

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Marketing publicity firm Power PR, Inc. will share valuable marketing information with business owners free, 18 ways to improve lead generation quality and quantity.

If you generate a large volume of qualified leads during the current economic downturn, you will make more sales and you will come out of the downturn stronger. You will also have a part in helping the economy right itself faster through your own success.

Power PR, Inc., a Torrance, Calif. marketing publicity firm recently profiled in Leonard Saffir's latest book, PR on a Budget: Free, Cheap, and Worth the Money Strategies for Getting Noticed, has outlined and described how to strengthen the 18 marketing basics that most impact lead quality and quantity in an effort to help businesses meet the challenges of the current economic downturn.

"We have developed a description of each of the18 marketing basics and what to do to improve them and we are willing to share them with any interested company at no cost," said John W. Elliott,. Founder of Power PR. "We will show you inexpensive ways to improve each of the basics."

The outline of the 18 marketing basics is available by simply contacting the company.

Many companies respond to the threat of recession by cutting marketing costs in an effort to manage expenses, but this is a major mistake. In fact, studies show in the past seven recessions since 1950 companies that reduce marketing budgets came out of the recession smaller in the majority of cases. The same studies show that companies that maintain or increase their marketing budgets come out of the recession larger and stronger. The answer, it turns out, is to continue to market and promote to generate a steady, abundant flow of new qualified prospects - not to hold back.

According to Elliott, "All you have to do is strengthen one or more of these basics and you will have many more leads and sales. Power PR utilizes these, and other marketing publicity techniques currently for its 60 clients. As a result, Power PR has produced over 30,000 published articles for its industrial and technology clients - all of which are designed to generate a large volume of high quality, low cost referral leads.

"There is only one way a recession can hurt a company and that is to reduce its successful marketing efforts," says Elliott. "In order to expand during the current economic downturn, the priority must be to generate a continuous and abundant flow of new qualified prospects. It's a time to be bold in regards to lead generation, not meek"

Most of the marketing basics are very easy to improve. For example, one of the 18 marketing basics is, Differentiate your product from similar products offered by competitors. As you apply the information and more sharply differentiate your product, your entire marketing program becomes stronger and more efficient.

Another example is, Improve your company's word-of-mouth program. Power PR answers that question by providing a special report written by Elliott on how to set up a simple word-of-mouth program at your company.

"You don't have to go into agreement with the idea that a recession is bad for your company," explains Elliott. "If you generate a large volume of qualified leads during the current economic downturn, you will make more sales and you will come out of the downturn stronger. You will also have a part in helping the economy right itself faster through your own success."

For more information, contact:

John W. Elliott, Founder
Power PR, Inc.
18103 Prairie Avenue
Torrance, CA. 90504

Phone: 310 787-1940
FAX    310 787-1970

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HEATHER METCALFE

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