Pricing may be the last bastion of guesswork in B2B companies
Austin, TX (PRWEB) March 25, 2008
Zilliant today announced that it has received a "Positive" rating in Gartner's "MarketScope for Price Optimization and Management, 2008". Gartner evaluated the price optimization and management vendors in a number of areas including: overall viability, customer experience, products and services, and offering strategy.
Zilliant Precision Pricing Suite (ZPPS) comprises seven tightly-integrated applications built on proven pricing science, leading business intelligence tools, and flexible process automation capabilities. Together or stand-alone, ZPPS pricing software applications produce rapid, measurable profit improvement through better decision making, streamlined process execution, and enhance visibility and control.
Gartner's MarketScope notes that "the market for price optimization and management software is rapidly gaining visibility and growing by more than 30% per year, as enterprises increasingly look to capitalize on the business value such applications offer in improving margins, revenue and efficiencies with pricing processes". The report went on to say that "through 2010, price optimization technology will have a more-direct impact on increasing revenue or margins than any other CRM technology."
"Pricing may be the last bastion of guesswork in B2B companies," said Greg Peters, Zilliant CEO. "More and more companies are choosing ZPPS for its ability to provide data-driven answers to all facets of the pricing process. Zilliant is pleased to receive a 'positive' rating, which we believe affirms our focus on science capabilities that drive margin lift."
A copy of the Gartner MarketScope report can be requested on Zilliant's web site - http://www.zilliant.com.
Zilliant drives measurable profitability improvement for industrial manufacturers, distributors, and service companies through superior price setting and execution. Zilliant Precision Pricing Suite (ZPPS) combines advanced pricing science, including our proprietary Precision Price Segmentation™ and Price Band Optimization™ technologies, with easy-to-use business applications to deliver an end-to-end solution for data-driven price optimization and management. Enhanced price differentiation and sales execution help Zilliant customers to achieve the best pricing possible on every transaction, increasing profits by 15% and more.
The MarketScope is copyrighted 2008 by Gartner, Inc. and is reused with permission. The MarketScope is an evaluation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the MarketScope, and does not advise technology users to select only those vendors with the highest rating. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.