Identigene Begins Nationwide Over-the-Counter Retail Sales of DNA
Paternity Test Kits in Rite Aid Drug Stores
Consumers Showed a Strong Interest in Purchasing DNA Test Kits in
Retail Stores During 2007 West Coast Test-Market Launch. Product Sold
Briskly, and Identigene Has Been Inundated with Inquiries About DNA Test
Availability.
SALT LAKE CITY (Business Wire EON/PRWEB ) March 25, 2008 --
Identigene, an industry leader
in DNA identification testing, today announced that its Identigene
DNA Paternity Test Collection Kit is now available for
over-the-counter purchase at all Rite
Aid drug stores throughout the U.S. with the exception of stores in
New York state. The Identigene DNA Paternity Test Collection Kit was the
first DNA test ever sold in retail stores when it was offered on a trial
basis beginning November 2007 in California, Washington and Oregon.
Demand has been very strong, store sales are brisk and Identigene has
been inundated with questions regarding the product’s
availability.
“Over-the-counter sales offers a completely
new marketing channel for DNA testing. It makes the process more
convenient and affordable while ensuring reliability and confidentiality,”
said Doug Fogg, COO of Identigene. “We learned
that people are extremely receptive to the idea of purchasing a DNA
paternity test kit while shopping at one of the nation’s
leading drug store chains.” Outside New York
state, Rite Aid has 4,363 stores in 30 states and the District of
Columbia. Fogg said he anticipates the Identigene DNA Paternity Test
Collection Kits will be sold in New York state at a later date.
In the past, to obtain a DNA paternity test often required involvement
of doctors or lawyers, weeks of waiting for results and a cost of
multiple hundreds of dollars. “Because of my
personal circumstances, the day I left the hospital after my son was
born I turned in case papers for a paternity test,”
said Natalie Maynes of Vancouver, Wash. “Two
months went by with no word, so I called. They told me with their
waiting list, test results could be up to six months away. That night on
the news, I learned I could buy an Identigene DNA Paternity Test
Collection Kit at Rite Aid. Taking samples was easy, and it was nice to
be able to do it ourselves. Five days later, we had our results.”
With an Identigene DNA Paternity Test Collection Kit, participants of
the test collect a DNA sample by rubbing a swab inside their mouth. The
samples, along with consent forms and a lab fee are sent in an enclosed
postage-paid return envelope to Identigene for processing. Results are
available from Identigene within three to five business days of receipt.
Customers can choose to receive results by mail, email, or online
through a secured Web service. All information remains strictly
confidential.
Suggested retail price for an Identigene DNA Paternity Test Collection
Kit is $29.99, and the laboratory processing fee is $119.
About Identigene
Identigene, a Sorenson Genomics company, was founded in 1993 and was the
first DNA testing laboratory in the world to commercially use modern STR
technology for paternity testing. Identigene offers a full range of DNA
testing services including tests used to determine paternity,
siblingship and other familial relationships, as well as DNA tests for
purposes of immigration, child custody, settling estates and other
family-related situations. Additional information about Identigene and
its DNA testing services is available by visiting www.dnatesting.com.
MULTIMEDIA GALLERY http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5640852
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