Canadians Sweep POPAI's Annual P.O.P. Competition

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The annual competitions recognizes the very best in visual merchandising point-of-purchase campaigns for brand marketers, retailers and agencies.

Artisan Complete took home 14 statuettes at last week's POPAI Outstanding Merchandising Achievement (OMA) Awards Gala honouring the most innovative and effective marketing at-retail programs which lift sales and make products memorable and enticing to consumers.

Competing for the coveted gold statuettes, OMA displays are judged based on the display's objectives, design and engineering, shopper engagement, retail experience and sales and brand performance results. Currently in its second year, awards were also handed out at POPAI's Digital Signage competition - acknowledging excellence in retail digital signage campaigns. Digital Signage scores are based on the spot's ability to increase sales, obtain retail placements and work strategically to position the brand at the point of sale.

"Our in-house designers and production staff have created solutions that connect with consumers and motivate them to make a purchase in-store," states Director of Sales & Marketing, Kris Matheson. "We are proud to be recognized in this prestigious competition for their outstanding work."

Artisan Complete won 13 OMA awards for their temporary, semi-permanent and permanent point-of-purchase display designs and manufacturing. The company also picked up a Digital Signage award for their content design and production.

This year's POPAI's (The Global Association for Marketing At-Retail) OMA Awards were held in conjunction with GlobalShop 2008, at McCormick Place in Chicago. The tradeshow showcases the latest in retail strategy, design and technology.

About Artisan Complete

Artisan Complete is one of North America's largest providers of retail communication solutions, offering creative and production services for static, digital and interactive POP signage and display. Through the manufacturing capabilities of Artisan Print+, the design and marketing services of Artisan Retail and the digital expertise of Artisan Live, we offer comprehensive in-store marketing solutions for brands, retailers and their agencies.

Contact

Kris Matheson
Director, Sales & Marketing
Artisan Complete
100 Bentley Street
Markham, Ontario L3R 3L2
905 475 2860 x276
kris.m @ artisancomplete.com

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Kris Matheson
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