Best Legal Web Site Trends Detailed in New Report from the Web Marketing Association

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Updated Web Marketing Association' Internet Standards Assessment Report Includes Historical Data Derived from a Decade of Hosting Internet Award Competition, WebAwards, and Provides Best Practices for Legal Web Design - The Web Marketing Association, host of leading web site awards competition WebAwards, released the Internet Standards Assessment Report (ISAR) to help the legal industry learn to create more effective and engaging web sites.

"As the standard of excellence for web sites continues to increase, consumers (and WebAward judges) are increasingly picky about what they consider to be an effective web site," said William Rice, president of the Web Marketing Association, Inc. "Lawyers are not known to be risk takers and many of their web sites reflect that philosophy. The best legal Web sites are thought leaders for their areas of expertise, using corporate logs to write about important topics."

The WebAwards competition judges legal web sites on seven criteria that combined create award-winning web sites:

  •     Design
  •     Innovation
  •     Content
  •     Technology
  •     Interactivity
  •     Copywriting
  •     Ease of use

Legal Web sites are generally in line, but slightly below the overall ISAR index for web development. Legal sites score well in ease of use, content, copywriting, and design. They score lowest in technology and innovation. Legal Web sites have underperformed the 5-year criteria benchmark averages in all areas.

The 2007 WebAward for Best Legal Web site went to carbonhouse, inc. for Womble Carlyle Sandridge & Rice, PLLC.

Other past winners include:

  •     2006 Thomson-FindLaw for Yanowitch Law, P.A.
  •     2005 Frost Brown Todd LLC for Frost Brown Todd LLC
  •     2004 Pierce Atwood for Pierce Atwood - Attorneys at Law
  •     2003 Pepper Hamilton LLP for
  •     2002 Lane Powell Spears Lubersky LLP for

A complete list of past winners can be found at

Companies and organizations wishing to have their legal web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Web site's credibility and marketing efforts, can learn more at

To request your copy of the 2008 WebAward ISAR report, please visit: and click on the ISAR text link.

The Internet Standards Assessment report and the 2008 WebAwards are sponsored by the following leading organizations: Burst Media, PRWeb, AllBusiness, Misukanis & Odden, Small Army, ExactTarget, ad:tech conferences, NewsUSA, MediaPost's OMMA conference, TopRank Online Marketing, Creative Chocolate Printing Company, PhizzPop, Internet World UK, Search Engine Strategies, Webmaster Radio, Rovion's InPerson, Snap Shots and Website Magazine.

2008 WebAward Call for Entries

The Web Marketing Association is now accepting entries into its 12th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks that the Internet Standards Assessment report is based upon. The legal industry represents an important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best Legal Web site of 2008. The deadline for entry is May 31, 2008 and the WebAward Web site is located at

About the WebAwards

Now in its 12th year, the annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit


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