Toledo Printing Company Uses Power of the Internet to Gain European Client

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Local company uses the power of the internet and a dab of Search Engine happiness to extend market reach beyond Northwest Ohio.

This was a little scary at first because it was a huge job. The manufacturer is a public company so we were able to use online sources to check them out as well. When we communicated with them promptly, offered alternatives, and provided a strong guarantee the job was ours.

http://Toledoprinter.com is the online presence of West Printing Company, a print provider that has unintentionally used the internet to attract clients outside its customary service area in Northwest Ohio. West Printing recently extended services to a manufacturer in Austria that was looking for a print provider to produce their stateside marketing materials.

"We were certainly surprised to get an inquiry from the Manufacture's agency in Austria," says business owner Steve Robison. "They found our website after we had begun a modest optimization strategy directed to obtain more viewers in the Toledo area. But, you never know who's looking."

After a few email exchanges across a five hour time zone and a wire transfer, the job was awarded to West Printing. Robison added, "This was a little scary at first because it was a huge job. The manufacturer is a public company so we were able to use online sources to check them out as well. When we communicated with them promptly, offered alternatives, and provided a strong guarantee the job was ours."

West Printing Company completed the work on time and shipped the products to Columbus, OH, Boulder, Co., Graz, Austria, and New Brunswick, CA.

While it is not likely clients as this one will appear often, it demonstrates the benefit a local company can realize from just a little work done on their website to make it search engine friendly.

For more information about how West Printing Company is using the power of the internet to extended its marketing area for print services contact Steve Robison or visit http://www.ToledoPrinter.com

About West Printing Company:
West Printing Company has over 10 years' experience in the copying and printing industry. They are a stable provider of newsletters, brochures, envelopes and letterheads to print buyers in NW Ohio and SE Michigan. West Printing has printing presses and digital imaging equipment in its cadre. Both Mac and PC digital files are supported. The "no hassle, 100% guarantee" is extended to all clients on every job; meaning that if client doesn't like the service, they don't pay.

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Steve Robison

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