Best of Technology Website Trends Detailed in New Report from the Web Marketing Association

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Updated Web Marketing Association' Internet Standards Assessment Report Includes Historical Data Derived from a Decade of Hosting Internet Award Competition, WebAwards, and Provides Best Practices for Technology Web Design

WebAward08.org - The Web Marketing Association, host of leading website awards competition WebAwards, released the Internet Standards Assessment Report (ISAR) to help the technology industry create more effective websites.

"The technology industry is very competitive when it comes to Web development and companies can benefit from the independent evaluation of their online efforts," said William Rice, President of the Web Marketing Association. "Technology web sites have scored the highest in interactivity and design, but in past years, judges have shown they can do even better by getting innovative to stand out from the other sites and make the visitors remember them, even after they've left the site."

The WebAwards competition judges technology websites on seven criteria that combined help create award-winning websites:

  •     Design
  •     Innovation
  •     Content
  •     Technology
  •     Interactivity
  •     Copywriting
  •     Ease of use

New to the ISAR study this year, the technology industry has generally been inline with the overall ISAR Index for the past three years. Copywriting and ease of use tend to be their strengths and innovation received the lowest score.

The 2007 WebAward for Best Technology Web site went to WIRED Digital for WIRED.com

Other past winners include:

  • 2006 Streamload for MediaMax, powered by Streamload
  • 2005 R/GA Nokia Nseries Sitelet

Companies and organizations wishing to have their technology web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Website's credibility and marketing efforts, can learn more at WebAward08.org.

To request your copy of the 2008 WebAward ISAR report, please visit WebAward08.org and click on the ISAR text link.

The Internet Standards Assessment report and the 2008 WebAwards are sponsored by the following leading organizations: Burst Media, PRWeb, AllBusiness, Misukanis & Odden, Small Army, ExactTarget, ad:tech conferences, NewsUSA, MediaPost's OMMA conference, TopRank Online Marketing, Creative Chocolate Printing Company, PhizzPop, Internet World UK, Search Engine Strategies, Webmaster Radio, Rovion's InPerson, Snap Shots and Website Magazine.

2008 WebAward Call for Entries
The Web Marketing Association will soon be accepting entries into its 12th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks that the Internet Standards Assessment report is based upon. The technology industry represents an important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best Technology Web site of 2008. The deadline for entry is May 31, 2008 and the WebAward Web site is located at WebAward08.org.

About the WebAwards
Now in its 12th year, the annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit WebAward08.org.

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WILLIAM RICE
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