UpTake Appoints Concept Communications Public Relations Agency of Record

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Travel and Search Veterans Select Concept for its Technology Expertise, Seasoned Team, and Strategic Approach to Launching Start-ups

With the evident unmet consumer need to obtain relevant, organized travel information online, we welcome the opportunity to help establish UpTake as a leader in the travel search industry.

Concept Communications, a boutique public relations agency specializing in technology, today announced it has been selected as the agency of record for UpTake, a travel search and discovery application that allows travellers to make better informed decisions about where to go, where to stay and what to do. UpTake, formerly known as Kango, selected Concept Communications for its deep experience in technology, strong media and blogger relationships, and its proven track record of helping companies stand apart in their respective industries from the moment they launch and beyond.

Founded by Yen Lee, the former general manager of Yahoo! Travel and managed by an executive staff of travel and search veterans, UpTake is helping travellers make better, more informed travel decisions. Currently in private beta, UpTake uses semantic and natural language analysis to extract data from more than 20 million travel reviews, ratings and blogs from all over the Web to return unbiased, personalized recommendations based on travellers' exact requirements and preferences. As a result, travellers can turn to UpTake as their first step to a great trip and therefore have more satisfying vacation experiences.

"We are impressed with Concept's expertise in the technology arena, combined with strong vertical market experience and a strategic approach to reaching a number of different audiences to communicate our vision," said Elliott Ng, vice president of marketing, UpTake. "Their experience in successfully running PR campaigns for early-stage companies, strong relationships, and corporate philosophy that is centered on senior team involvement and candid communication, make them an ideal fit for our team."

Concept is charged with communicating UpTake's vision to become the comprehensive online solution for informed travel planning and increasing awareness of the service. This effort began with UpTake's private beta launch in December 2007, and will continue through the company's public beta launch planned for later this spring, and beyond.        

Concept Communications serves other high profile accounts in the mobile, digital entertainment and consumer electronics industries, including Gracenote, a global leader in technology and services; ARCHOS, a portable media player manufacturer; Intava, designers of dynamic touch-screen systems for retail; and Transpera, a mobile video distribution and advertising platform.

The company has also driven effective communications programs for DivX, Inc., Musicmatch, TravelPost, Expedia, Zannel, Microsoft, and many others.

"Concept is thrilled to be working with Yen Lee on this new endeavor, and is excited to be part of such a seasoned and innovative team," said Concept Communications managing director Veronica Skelton, who leads the account from the San Francisco office. "With the evident unmet consumer need to obtain relevant, organized travel information online, we welcome the opportunity to help establish UpTake as a leader in the travel search industry."

About Concept Communications
Concept Communications is a boutique public relations firm specializing in technology, with deep experience in digital and mobile entertainment, consumer electronics, wireless services, social networking, consumer software and Web sites, small businesses services, enterprise software and various vertical industries. The agency has managed global and domestic communications programs for some of the technology industry's most successful companies and emerging start-ups, and has delivered effective communications that impact sales, partnerships and perception since the early 90s. The agency operates along the west coast, with offices in San Diego, San Francisco and Seattle. For more information on Concept Communications, visit http://www.conceptpr.net .

About UpTake
Founded in 2006, UpTake is a travel search and discovery application for travellers to make better decisions about where to go, where to stay and what to do. UpTake uses a travel ontology and natural language analysis to extract meta-tags from the collective intelligence of more than 20 million traveller reviews, ratings, blogs and articles from across the Web. The site returns unbiased, personalized recommendations based on travellers' facts and feelings. The company is headquartered in Palo Alto, California with global engineering teams in Beijing and Moscow. More information can be found at http://www.uptake.com .

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