GumiyoPRO Elite gives dealers a faster way to attract buyers and turn leads into on-lot visits
Woodland Hills, CA (PRWEB) March 25, 2008
Gumiyo, the automotive retail industry's leading mobile marketing company, today announced it has named AutoUplinkUSA as a preferred service provider of GumiyoPRO Elite, an all inclusive advanced mobile advertising platform. AutoUplinkUSA will provide personalized, on-lot services to help dealers launch SMS text messaging campaigns using the new mobile marketing solution, which literally brings a dealer's inventory and showroom right into the hands of qualified and interested buyers.
"AutoUpLinkUSA is out in the field every day helping dealers sell more cars by increasing their traffic and exposure," said Richard Abronson, vice president and co-found of Gumiyo. "They've developed an intuitive understanding of the value and importance of mobile marketing and the key role it will play in the future of automotive advertising. This not only puts them at the forefront of inventory marketing companies, it makes them an ideal Gumiyo partner."
AutoUplinkUSA is a leading inventory data and vehicle image acquisition; management and online publishing company that helps car dealerships market and sell vehicles online. The company first partnered with Gumiyo several months ago, offering Gumiyo mobile marketing services to its dealer clients via the company's website as an added value service. The rapid success of the program quickly established AutoUplinkUSA as a top nationwide Gumiyo service provider.
"Gumiyo's dynamic mobile marketing technology gives in-market auto buyers an opportunity to explore our dealer client's entire inventory or one specific vehicle of interest at any time and any where," said Mike Baker, president of AutoUplinkUSA. "We can now reach out to our dealer's customers through the new and exciting medium of web enhanced cell phones and PDA devices, and provide them with immediate, reliable and high quality vehicle information."
The GumiyoPRO Elite mobile marketing platform is a turnkey, 'no-touch' solution that imports, formats, and synchronizes a dealer's vehicle inventory for the Mobile Web. It provides tools that quickly and easily connects car buyers with the dealer's inventory and store using simple SMS text messages.
Similar to text message voting popularized by American Idol, Gumiyo let's consumers access a dealer's inventory by keying a short Go Code™ (a simple keyword unique for each dealership) into the body of a text message and then sending it to 48696.
The reply message that comes back to the user includes information on the dealership and a Mobile Web link to a media rich version of the dealer's showroom. Every vehicle listing viewed by the user on the Mobile Web has a way for the buyer to send a text message to the dealership, initiate an email or live phone call, or notify the dealer that they would like to be contacted by phone or email.
Go Codes can also be extended with the last eight digits of the vehicle identification number (VIN) or the dealer's stock numbers to take a mobile consumer directly to a specific vehicle.
The codes are marketed to consumers through the dealer's existing TV, print, radio and billboard campaigns, making traditional automotive advertising "clickable", trackable and measurable.
"GumiyoPRO Elite gives dealers a faster way to attract buyers and turn leads into on-lot visits," said Abronson. "The success AutoUplinkUSA has achieved incorporating Gumiyo into its service offererings shows that both consumers and dealers are embracing mobile e-commerce and benefiting from its unique advantages."
About Gumiyo (http://www.gumiyo.com)
Gumiyo provides a platform that matches and connects buyers and sellers by extending classifieds, marketplaces, and businesses to mobile phones. With its flexible private-label solution, Gumiyo enables organizations to quickly incorporate the mobile channel into their marketing mix with minimal investment while getting the best and latest technologies the mobile medium has to offer.
About AutoUpLinkUSA (http://www.autouplinkusa.com)
AutoUpLinkUSA is a leading inventory data and vehicle image acquisition, management and online publishing company. It is in business to help car dealerships market and sell more vehicles online. The company's superior products, in-dealership service and product concern resolution help more than 1,400 AutoUpLinkUSA dealership customers in 34 states drive more revenue from their inventory. The company's attractive window sticker and compliant Buyers Guides services help dealers present attractive, accurate information about every used vehicle on the dealer's lot, as well. AutoUpLinkUSA is headquartered in Minneapolis, MN.