San Francisco, CA (PRWEB) March 27, 2008
Red Bricks Media, a performance marketing agency, today announced four internal promotions.
Kelly Olson was promoted from VP of Finance to CFO. Olson manages the financial arm of Red Bricks Media to ensure that every process is efficiently directed at maximizing our clients' ROI. Coming from a background in HR and finance, he has been integral in developing standard methodologies for reporting, keyword research and time tracking - his innovative mind led to the development of CARMA, Red Bricks Media's proprietary campaign operations tool. Before joining Red Bricks Media in 2005, Olson spent seven years working as a consultant for the Global HR Solutions division of PricewaterhouseCoopers, and he also spent one year as a controller for the Malcolm Group, a consortium of privately held entities that designs and wholesales women's clothing. Olson graduated with a degree in Accounting from Azusa Pacific University.
Beth Morgan was promoted to VP of Operations. Previously, she was the Media Director. Coming from a background in direct marketing, Morgan is the strategic brains behind our SEM success. As the VP of Operations she is responsible for organizing, developing and overseeing every aspect of our online advertising campaigns, from message and testing strategy to media buying and segmentation. Prior to joining Red Bricks Media, Morgan successfully directed Digital Impact's Custom Web Development group to the highest revenue growth and profit margin of any division. She holds an MBA from Stanford University and a Bachelor's Degree in Business from Georgetown University.
After one year as a Paid Search Marketing Strategist for Red Bricks Media, Andrew Leinicke was promoted to his current position as Media Director. Leinicke is literally a man with a plan. His love of microsegmentation, thorough testing, and up-to-the-second tracking and optimization, makes him the best in the business when it comes to decreasing CPA and increasing ROI. His responsibilities include overseeing the strategic planning arm of the Paid Search Team. Before joining Red Bricks Media, Leinicke served as Marketing Manager and Director for Alpinist Magazine, Saveur Magazine, and Garden Design Magazine. He has an MS in Marketing Science from Northwestern University.
Just a few months after being promoted to Media Supervisor, Rebecca Vittetoe grew Red Bricks Media's Media Planning service by 2,000%. Her responsibilities include designing integrated campaign strategies for both traditional and interactive media buys, plus tracking, reporting and optimization of creative messaging. Prior to joining Red Bricks Media, Rebecca worked for Dallas' prestigious Point Group serving clients like Accuro Health, Texas Health Resources, and Chainlinks Retail Advisors. She holds a degree in Advertising from the University of Texas at Austin.
About Red Bricks Media
Red Bricks Media is a performance marketing agency specializing in search engine marketing, interactive media planning, email marketing and emerging forms of media, including buzz and mobile marketing. We think of ourselves as valuable business partners whose undying dedication to client satisfaction and strict, performance-oriented principles create enduring client relationships. Red Bricks Media provides top-tier marketing services to organizations like Hearst Magazines, THQ, and LA Times. Headquartered in San Francisco, with offices in New York and Hong Kong, Red Bricks Media is one of the fastest-growing agencies in the West. Visit http://www.redbricksmedia.com for more information.
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