Lead Management Firm Marketo Wins 2008 WizKids Award

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Beagle Research honors Marketo's sophisticated, easy-to-use B2B marketing solution.

Marketo delivers sophisticated marketing solutions in a format that's affordable and easily consumed. With Marketo, companies can deliver better qualified leads to sales and drive revenue.

Lead management software firm Marketo today announced its selection as a recipient of the 2008 WizKids Award presented by Beagle Research Group, LLC. The award is presented annually to a hand-selected group of emerging companies with business solutions designed to advance new or improved business processes.

In addition to the award, Beagle produces a report that details the significance of each winning company's solution illustrated in a case study. Beagle honored Marketo for its success in helping IDology increase conversion rates by 25% and halve the cost per conversion for pay-per-click ads. Marketo's on-demand marketing software, Marketo Lead Management, helped IDology create customized landing pages, track Web site activity and nurture leads with automated email marketing campaigns to maximize the value of each click and increase marketing ROI. Because the solution is so easy to implement and use, IDology could create its first landing pages within minutes of deployment. Marketo then worked further with IDology on specific campaigns, and it took mere hours to get IDology completely up and running with all of Marketo's capabilities.

"This award is an honor to receive especially because it's tied directly to our customers' experiences with Marketo," said Marketo CEO Phil Fernandez. "Our mission is to provide sophisticated and easy-to-use on-demand marketing software to revolutionize marketing automation. It's great to see the immediate and measurable value we're delivering to companies like IDology."

Denis Pombriant, managing principal of Beagle and the report's author said, "Marketo delivers sophisticated marketing solutions in a format that's affordable and easily consumed. With Marketo, companies can deliver better qualified leads to sales and drive revenue."

Last week Marketo announced the official launch of the company and its breakthrough product, Marketo Lead Management, at the Under the Radar Conference in Mountain View, CA, a premier industry conference for tracking early-stage innovation. Marketo Lead Management provides all the rich functionality B2B marketing professionals need to automate and measure demand generation campaigns and deliver higher-quality sales leads. It gives marketers the freedom to execute campaigns with less manual effort, allowing more time to focus on the strategic and creative activities that improve marketing ROI. The product includes a rich suite of features including landing page optimization, a lead database of records, automated lead nurturing, real-time lead scoring and reporting.

The full Beagle report is available at http://www.BeagleResearch.com and the individual case study highlighting Marketo and IDology can be downloaded at http://www.marketo.com.

About Marketo
Marketo (http://www.marketo.com) is the leading provider of sophisticated yet easy on-demand marketing software that helps enterprise and mid-market B2B marketing professionals drive revenue and improve marketing accountability. Marketo's demand generation solutions automate and measure lead management activities -- including email marketing, lead nurturing, lead scoring and landing page optimization -- to help marketers generate and qualify sales leads, shorten sales cycles and demonstrate results. Unlike traditional marketing automation solutions, Marketo is powerful yet easy to use without training and offers an on-demand model to get customers up and running quickly, with no charges for set-up or integration. Founded by former Epiphany executives, Marketo is a trusted provider for industry leaders such as Trimble Navigation, McKesson and Thomson CompuMark. Marketo's Modern B2B Marketing blog (http://blog.marketo.com) and marketing best practices community are recognized as industry destinations for marketers to share ideas and help each other drive results. For more information on Marketo, visit http://www.marketo.com or call 650-655-4830.

About Beagle Research Group
Beagle Research Group, LLC is a consulting and market research organization focused on emerging companies and technologies that will have an important impact on the way business is conducted in the future. WizKids is a trademark of Beagle Research Group, LLC.

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Susan Wise
Marketo
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