Best Government Website Trends Detailed in New Report from the Web Marketing Association

Share Article

Updated Web Marketing Association' Internet Standards Assessment Report Includes Historical Data Derived from a Decade of Hosting Internet Award Competition, WebAwards, and Provides Best Practices for Government Web Design. The Web Marketing Association, host of leading website awards competition WebAwards, released the Internet Standards Assessment Report (ISAR) to help the government industry learn to create more effective and engaging websites.

"As the standard of excellence for websites continues to increase, consumers (and WebAward judges) are increasingly picky about what they consider to be an effective website," said William Rice, president of the Web Marketing Association, Inc. "Government web sites need to balance the appearance of fiscal responsibility with the goals of the Web project. The best Government Web sites do not appear to be created by committee."

The WebAwards competition judges government websites on seven criteria that combined create award-winning websites:

  • Design
  • Innovation
  • Content
  • Technology
  • Interactivity
  • Copywriting
  • Ease of use

Prior to 2003, Government Web sites, including federal, state, and municipal agencies generally met or exceeded the ISAR index; however, the past five years have resulted in consistent underperformance in the index. 2007 was a particularly poor performing year. Because of this sub-par performance, government sites have lagged the 5-year criteria benchmark averages in all areas. As an industry, they are best at content and copywriting, but consistently lag in innovation and technology.

The 2007 WebAward for Best Government Website went to Zugara for Do Something Amazing.

Other past winners include:

  • 2006 National Library of Scotland for National Library of Scotland
  • 2005 U.S. Postal Service for Postage Rate Calculator
  • 2004, Inc. for Drive Clean
  • 2003 TMP Worldwide for United States Naval Reserve
  • 2002 Campbell-Ewald Advertising for Accelerate Your Life, NAVY

A complete list of past winners can be found at

Companies and organizations wishing to have their Government Web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Website's credibility and marketing efforts, can learn more at

To request your copy of the 2008 WebAward ISAR report, please visit: and click on the ISAR text link

The Internet Standards Assessment report and the 2008 WebAwards are sponsored by the following leading organizations: Burst Media, PRWeb, AllBusiness, Misukanis & Odden, Small Army, ExactTarget, ad:tech conferences, NewsUSA, MediaPost's OMMA conference, TopRank Online Marketing, Creative Chocolate Printing Company, PhizzPop, Internet World UK, Search Engine Strategies, Webmaster Radio, Rovion's InPerson, Snap Shots and Website Magazine.

2008 WebAward Call for Entries

The Web Marketing Association is now accepting entries into its 12th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks that the Internet Standards Assessment report is based upon. The government industry represents an important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best Government Web site of 2008. The deadline for entry is May 31, 2008 and the WebAward Web site is located at

About the WebAwards
Now in its 12th year, the annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Visit website