Best of Media Website Trends Detailed in New Report from the Web Marketing Association

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Updated Web Marketing Association' Internet Standards Assessment Report Includes Historical Data Derived from a Decade of Hosting Internet Award Competition, WebAwards, and Provides Best Practices for Media Web Design. - The Web Marketing Association, host of leading web site awards competition WebAwards, released the Internet Standards Assessment Report (ISAR) to help the media industry learn to create more effective and engaging web sites.

"As the standard of excellence for web sites continues to increase, consumers (and WebAward judges) are increasingly picky about what they consider to be an effective web site," said William Rice, president of the Web Marketing Association, Inc. "Many top Media Web sites have taken advantage of new technologies to deliver video and audio to site visitors, enhancing the user experience. While others still rely on text and photos or video in pop-up media players that interrupt more than they encourage interaction."

The WebAwards competition judges media web sites on seven criteria that combined create award-winning web sites:

  • Design
  • Innovation
  • Content
  • Technology
  • Interactivity
  • Copywriting
  • Ease of use

Since joining the WebAwards in 2002, media Web sites have flip-flopped between over and underperformance in the ISAR index. In the six years competing, they have outperformed the index three times in the past six years. They most recently slightly outperformed the index. A particularly poor performing year of 2003 pulled down the media industry scores relative to the 5-year criteria benchmark average. They missed the benchmark in all areas except for copywriting. As an industry, they are strongest in content, copywriting, and ease of use.

The 2007 WebAward for Best Media Web site went to USA Network for

Other past winners include:

  • 2006 Slate Magazine for Slate Magazine web site
  • 2005 The Thinkstock Images Team for JupiterImages Corporation
  • 2004 Peppers & Rogers Group for Peppers & Rogers Group web site
  • 2003 Forbes for
  • 2002 for

Companies and organizations wishing to have their media Web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Web site's credibility and marketing efforts, can learn more at

To request your copy of the 2008 WebAward ISAR report, please visit: and click on the ISAR text link.

The Internet Standards Assessment report and the 2008 WebAwards are sponsored by the following leading organizations: Burst Media, PRWeb, AllBusiness, Misukanis & Odden, Small Army, ExactTarget, ad:tech conferences, NewsUSA, MediaPost's OMMA conference, TopRank Online Marketing, Creative Chocolate Printing Company, PhizzPop, Internet World UK, Search Engine Strategies, Webmaster Radio, Rovion's InPerson, Snap Shots and Website Magazine.

2008 WebAward Call for Entries

The Web Marketing Association is now accepting entries into its 12th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks that the Internet Standards Assessment report is based upon. The media industry represents an important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best Media Web site of 2008. The deadline for entry is May 31, 2008 and the WebAward Web site is located at

About the WebAwards

Now in its 12th year, the annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit

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