Best Retail Web Site Trends Detailed in New Report from the Web Marketing Association

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Updated Web Marketing Association' Internet Standards Assessment Report Includes Historical Data Derived from a Decade of Hosting Internet Award Competition, WebAwards, and Provides Best Practices for Retail Web Design - The Web Marketing Association, host of leading web site awards competition WebAwards, released the Internet Standards Assessment Report (ISAR) to help the retail industry learn to create more effective and engaging web sites.

"As the standard of excellence for web sites continues to increase, consumers (and WebAward judges) are increasingly picky about what they consider to be an effective web site," said William Rice, president of the Web Marketing Association, Inc. "Retailers are leaders in the use of Websites to both generate online sales and drive traffic to brick and mortar outlets. It is expected that they will be on the leading edge of mobile Web marketing as well."

The WebAwards competition judges retail web sites on seven criteria that combined create award-winning web sites:

  • Design
  • Innovation
  • Content
  • Technology
  • Interactivity
  • Copywriting
  • Ease of use

Retail Websites have historically been above average performers in the ISAR index. They had one year of below average performance (1999) and three years of matched performance (1997, 2004 & 2007). All other years, they have outperformed the index. Restaurant Web sites have exceeded the 5-year criteria benchmark in design and ease of use. It has matched the benchmark in interactivity and copywriting. It narrowly missed the benchmark in innovation and technology. These sites scored highest in design and content and lowest in innovation.

The 2007 WebAward for Best Retail Web site went to Creative Digital Group for The Home Depot Home Services.

Other past winners include:

  • 2006 Resource Interactive for RBK Music
  • 2005 R/GA for Nike ID
  • 2004 PixelMEDIA, Inc. for ECCO USA, Inc web site
  • 2003 Freerun Technologies for Olivier Napa Valley
  • 2002 Sharpe Partners for powered by Fujifilm

A complete list of past winners can be found at

Companies and organizations wishing to have their retail Web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Web site's credibility and marketing efforts, can learn more at

To request your copy of the 2008 WebAward ISAR report, please visit: and click on the ISAR text link

The Internet Standards Assessment report and the 2008 WebAwards are sponsored by the following leading organizations: Burst Media, PRWeb, AllBusiness, Misukanis & Odden, Small Army, ExactTarget, ad:tech conferences, NewsUSA, MediaPost's OMMA conference, TopRank Online Marketing, Creative Chocolate Printing Company, PhizzPop, Internet World UK, Search Engine Strategies, Webmaster Radio, Rovion's InPerson, Snap Shots and Website Magazine.

2008 WebAward Call for Entries

The Web Marketing Association is now accepting entries into its 12th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks that the Internet Standards Assessment report is based upon. The retail industry represents an important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best Retail Web site of 2008. The deadline for entry is May 31, 2008 and the WebAward Web site is located at

About the WebAwards

Now in its 12th year, the annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit

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