Our goal is to enrich our customers' shopping experience, offering more than just product, but a full spectrum of information and service that will guide them to make the right decisions about their footwear
Dallas, TX (PRWEB) March 28, 2008
There's a lot more behind the storefront at Shoebacca.com than just shoes. One visit to the Resource Department opens up a whole new world of understanding. "Our goal is to enrich our customers' shopping experience, offering more than just product, but a full spectrum of information and service that will guide them to make the right decisions about their footwear," Angie Grimes, Director of E-Commerce for Shoebacca.com explains.
The Resource Department is located at http://www.shoebacca.com/resources and offers detailed explanations of many common footwear-related terms (like a Brannock device), as well as brand-specific definitions (such as Nike's Air Max unit). By addressing the abundance of terms, customers gain a better understanding of what they are buying, resulting in higher customer satisfaction and loyalty.
Shoebacca.com's Resource Department also addresses a host of sports injuries terminology, intended to increase customer understanding of their needs as well as providing a resource for general sports medicine information. Neatly mapped out with an interactive graphic, customers are able to click on specific parts of the anatomy and discover specific injuries for that area of the body.
As new technologies evolve, so will the Resource Department at Shoebacca.com, in order to provide the most accurate information in a highly organized, easy-to-navigate interface.