Management's Antidote for Turbulent Times; New Book Sheds Light on Emerging Practice of Using Interim Managers in Marketing and Sales

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A new book provides fresh insight and best practices on how CEOs are starting to use interim management to achieve versatility and growth without adding fixed overhead.

Leadership On Demand book cover

Leadership On Demand: How Smart CEOs Tap Interim Management to Drive Revenue

What is the little-known secret some CEOs use to keep employment costs down while maintaining growth strategies during uncertain economic conditions? The answer involves the prudent use of interim or on-demand managers within their Marketing and Sales departments, according to the authors of "Leadership On Demand: How Smart CEOs Tap Interim Management to Drive Revenue".

Although companies today are familiar with using interim executives to fill temporary gaps in HR, IT and Finance departments the new book provides fresh insight and best practices on how to use interim, "just-in-time" talent to impact the revenue engine of their organization--Marketing and Sales.

The authors contend that too many companies have allowed temporary gaps in Marketing and Sales leadership to retard their revenue performance. The gaps occur in three areas: a key management position is vacant for more than a month, a critical set of required skills is missing in the organization, or there's a shortage of management time to accomplish an important business initiative.

"This topic is one of great importance to our economy and society. The chapters do a good job of identifying the general trends that would lead a company to consider the utilization of an interim manager," said John Mavers, First Vice President, Washington Mutual Bank.

Through its 14 chapters the book shows CEOs how to identify when interim management should be considered, how to structure an engagement, how to socialize the solution within the organization, how to justify the fee, etc. The book includes interviews from CEO's, COO's and Board members who share their experiences and insights about the prudent use of on-demand leaders in small and large organizations.

"Leadership On Demand: How Smart CEOs Tap Interim Management to Drive Revenue" is published by LOD Publishing, LLC and can be ordered from or The suggested retail price is $28.95 plus shipping and handling. The title is available in both paperback and eBook formats.

About the authors:
The authors and editor of the book have over 75 years combined sales and marketing management experience primarily in high tech, pharmaceutical and medical device sectors.

Charles Besondy, author. After a career holding marketing leadership positions for small high-tech companies in Washington State and Texas, Besondy began his consulting and interim management practice in Austin in 2001. He has conducted interim management assignments for a range of companies, such as a Web start-up, a computer manufacturer, s professional sports franchise, and a large financial services vendor. Regarded as an authority on the topic of interim management for marketing functions he is co-author of the book, "Leadership On Demand: How Smart CEOs Tap Interim Management to Drive Revenue". His blog on the same topic, One Riot - One Ranger, ( is a popular source of insight and leading-edge thinking on the topic of interim management.

Paul Travis, author. Having managed a team of 10 and a budget of $5 million as a Vice President of Marketing for a publicly traded internet security company, after executive roles in foodservice to software publishing, Travis made the move into consulting. He has served in both project and interim capacities primarily in branding, product marketing, and launching new offerings - for technology, food/beverage, and manufacturing clients situated between British Columbia and the Midwest United States. In addition to his capacity as President of the Institute of Management Consultants - Pacific Northwest Chapter, he serves on the board of two privately held companies. His blog,, features educational insights around snapshots of "hits and misses" in the marketing world.

Theresa Heath, editor. With over 25 years of experience, Ms. Heath is an innovative leader skilled in creating and implementing business development plans that reinvigorate sales teams and grow new products and markets. A strategist with a global and conceptual perspective, Ms. Heath approaches problem-solving in a relational and holistic manner by utilizing experience, intuition and knowledge to craft fresh and imaginative solutions. Heath is a versatile executive with both sales and marketing expertise in the healthcare and technology sectors, with a particular emphasis on bringing new technology successfully to market and exceeding company goals. Her background and flexibility serve her well in consulting, particularly in sales turnaround situations, developing new markets and new product commercialization.

Book Statistics:
Title: Leadership On Demand
Subtitle: How Smart CEOs Tap Interim Management to Drive Revenue
Authors: Charles Besondy, Paul Travis
Editor: Theresa Heath
ISBN: 978-0-9802035-1-6 (paperback), 978-0-9802035-0-9 (eBook)
Category: Business Management
Length: 112 pages
Retail price: $28.95
Binding: 6"x9" trade paperback
eBook platform: Requires PDF reader software
Illustration: Charts and tables
Additions: Case studies, resources, reader survey


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Paul Travis
LOD Publishing, LLC
206 910 2222
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