Adiri Natural Nurser Ultimate Baby Bottle Wins World-Renowned Red Dot Design Award

With its outstanding and innovative design, the Adiri(TM) Natural Nurser(TM) Ultimate Baby Bottle recently won accolades in one of the most highly regarded and rigorous international design competitions. The Adiri Natural Nurser was awarded the "red dot" quality seal for high design in the "product design" competition.

Palo Alto, CA (PRWEB) March 28, 2008 -- With its outstanding and innovative design, the Adiri(TM) Natural Nurser(TM) Ultimate Baby Bottle recently won accolades in one of the most highly regarded and rigorous international design competitions. The Adiri Natural Nurser was awarded the "red dot" quality seal for high design in the "product design" competition. This award is only conferred to particularly creative, innovative, and high-quality products. In total 3,203 products from 51 nations faced the expert panel of judges this year.

The soft, safe, simple design of the Adiri Natural Nurser won the judges over with its easy-to-use and dishwasher-safe Fill Twist and Feed(TM) system, the only nipple truly shaped like a mother's breast, soft BPA-free and phthalate-free materials, and a unique Petal(TM) vent that helps reduce colic. Doctors, nurses, lactation consultants and mothers worldwide agree: the Adiri Natural Nurser enables the ultimate bottle feeding experience. The Adiri Natural Nurser is available directly from Adiri, at Babies R Us, Right Start, Whole Foods Stores, and at hundreds of boutiques across the country. Limited international distribution has just begun and the Adiri Natural Nurser will be available in Canada within the next sixty days.

Adiri has been offering innovative infant feeding bottles that most closely duplicate the natural experience of breastfeeding since the year 2000. The company is committed to constant product innovation as well as continuing support for family-friendly work environments.

The Red Dot Design Award, the origins of which go back to 1955, is one of the largest and most renowned design competitions worldwide. Products submitted to the Red Dot Design Award are assessed by an international jury consisting of renowned design experts and are judged according to criteria such as degree of innovation, functionality, ergonomics, longevity, ecological compatibility and clarity of function. Previous Red Dot Design winners such as BabyBjörn, Porsche, BMW and Adidas have successfully demonstrated the power of the Red Dot Design Award in the marketability and success of particular products. For further information please visit www.red-dot.de/press or www.adiri.com

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