Hummingbird Signs on with Virgin HealthMiles as Coaching Vendor

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Virgin HealthMiles chooses Hummingbird Coaching Services as their health coaching vendor

Hummingbird is a perfect match for us

Virgin HealthMiles, (formerly known as Virgin Life Care), part of the world-renowned Virgin Group, announces that they have chosen Hummingbird Coaching Services as their health coaching vendor.

Virgin HealthMiles is committed to developing innovative programs that empower Americans to take greater control of their health and fitness and they are adding health coaching as a key component to engage members to be more physically active.

Hummingbird Coaching Services is the leader in one-on-one, online or telephonic health coaching. Based in the science of Positive Psychology, Hummingbird’s programs are achieving high engagement rates and long-term results for their clients.

“Hummingbird is a perfect match for us,” said Jennifer Turgiss, Vice President of Product Strategy & Design for Virgin HealthMiles. “They have the expertise and the technology, along with a proven record in behavior change.”

The Hummingbird Health Coaches will begin working with clients that are struggling with being physically active, but eventually the health coaches will be available to all members.

“We are pleased to be associated with Virgin HealthMiles and I know our coaches can make a real difference for members,” said Sean Slovenski, chief executive officer of Hummingbird Coaching Services. “The combination of the HealthMiles program and our one-coach, one-client coaching methodology will be the most powerful solution for people who want to improve their health and well being.”

About Hummingbird Coaching Services
Cincinnati-based Hummingbird Coaching Services is a pioneer in health coaching since 1997. Hummingbird provides comprehensive health coaching that impacts employee health and productivity. Using its proprietary coaching model and online delivery platform, Hummingbird provides coaching services to businesses such as Motorola, United Healthcare, Leeza Gibbons Inc., and the Muhammad Ali Center. Through its innovative technology platform and coaching programs, Hummingbird provides health, parenting and life coaching to drive real behavior change in individuals and helps employers. For more information, visit http://www.hummingbirdcoaching.com.

Contact: Sean Slovenski, 513.287.6529, sean.slovenski(at)hummingbirdcoaching.com

About Virgin HealthMiles
Virgin HealthMiles brings the latest in health & fitness innovation to the United States with a first-of-its-kind health rewards program that motivates and rewards members for getting active. Virgin is one of the world's most recognized and respected brands. Conceived in 1970 by Sir Richard Branson, the Virgin Group has gone on to grow very successful businesses in sectors ranging from mobile telephony, to transportation, travel, financial services, leisure, music, holidays, publishing and retailing. Virgin has created more than 200 branded companies worldwide, employing approximately 50,000 people, in 29 countries. Revenues around the world in 2006 exceeded £10 billion (approx. US$20 billion). Visit http://www.virginhealthmiles.com for more information.

Mary Beth Montgomery: 617-428-8219, marybeth.montgomery(at)virginhealthmiles.com
Katie Tierney: 617-428-8227, katie.tierney(at)virginhealthmiles.com

This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: http://www.HRmarketer.com) on behalf of the company
listed above.

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