Noted Business Author & Speaker Releases New Book on Body Language -- A Key to Success in Today's Workplace

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Although today's workplace continues to become increasingly reliant on technology, there's still no substitute for face-to-face communication. On May 19, a new book will tell the business community how an understanding of body language can make a huge difference when it comes to business success. In her fascinating new book "The Nonverbal Advantage," noted speaker and corporate advisor Carol Kinsey Goman shares dozens of useful insights into the gestures, expressions, and postures that say so much more than words could ever convey. Even beyond the business sector, the information Carol has to share will prove immediately useful when communicating with a salesperson, your children, or even in a romantic situation.

According to author Carol Kinsey Goman, in her new book "The Nonverbal Advantage" (Berrett-Koehler Publishers - May 19, 2008) within seven seconds of two people meeting, they have already formed their first impressions of one another.

Goman also says that when a person's body language is out of alignment with their verbal message, people believe what they see and not what they hear.

She also reminds readers that business colleagues are constantly communicating what they think and feel - but this often has nothing to do with the words they use.

Nonverbal communication is more powerful and primitive than verbal expression. The use of personal space, physical gestures, posture, facial expressions and eye contact - all communicate, either congruently or incongruently, with the spoken message. By correctly reading other people's nonverbal cues, a person can discover their underlying meaning. Understanding what one's own body is saying, a person can become more confident, credible, and persuasive.

That's the nonverbal advantage.

"Goman's book hits on an important aspect of what will define the next decade of productivity and innovation: collaboration and the technology tools that enable it. The ability to read and understand nonverbal communications-now possible virtually without regard to distance, thanks to the evolution of network technologies-will enrich that collaboration."
-John Chambers, Chairman and CEO, Cisco

In interviews, Carol frequently speaks about...
The Seven Second Advantage. A person generally has about seven seconds before someone decides whether or not they like the person they're meeting for the first time.

  • Seven powerful ways to make a positive first impression - before one says a word.
  • How adding a single touch to a single word can make a person unforgettable.

The Silent Language of Leadership. All leaders express enthusiasm, warmth, and confidence - as well as arrogance, indifference, and displeasure through their facial expressions, gestures, touch, and use of space.

  • Why leaders need to communicate with employees, face-to-face.
  • What happens to a person's credibility when their words don't match their body language.

Body Language for Women at Work. In everything from eye contact to hand shaking to what it means to "dress for success," body language cues are especially important for women at work.

  • Why a certain kind of eye contact can get you into trouble.
  • Why head tilts send the wrong message.

The Body-Mind Connection. It's clear that the way a person feels affects their body language, and the reverse is also true.

  • In her book, Carol shares the fastest way a person can give themself an "attitude adjustment."
  • Why a "fake smile" is better than no smile at all.

Let's shake on it. It's such a common sight to see one person extending their hand, and reaching for the hand of someone else in a handshake. Hidden within such a seemingly simple formality is an opportunity to make a lasting impression.

  • How people label one another by the way they shake our hands - and why jumping to these conclusions may be a mistake.
  • Handshake rules to send a positive message at "first touch."

Carol Kinsey Goman:
Carol Kinsey Goman, president of Kinsey Consulting Services, specializes in energizing individuals and organizations to thrive in an environment of constant change. Carol is an international lecturer who presents keynote addresses and seminars for corporations, management conferences and major trade associations. Clients include 95 organizations in 21 countries -- corporate giants such as Consolidated Edison, Royal Bank of Canada and PepsiCo; major non-profit organizations such as the American Institute of Banking, the Healthcare Forum and the American Society of Training and Development; high-tech firms such as Hewlett-Packard and Texas Instruments; membership organizations such as The Young Presidents' Organization and The Conference Board; government agencies such as the Office of the Comptroller of the Currency, U.S. Army Tank-automotive and Armaments Command, and the Library of Congress; and international firms such as Petroleos de Venezuela, Dairy Farm in Hong Kong, SCA Hygiene in Germany,and Wartsilla Diesel in Finland

As a change-management specialist, Carol assists leaders to improve productivity and meet business goals in what has become a fundamentally unstable environment. As an executive coach, she helps leaders project confidence and credibility and to build relationships of trust.

Carol has published over 200 articles in the fields of organizational change, leadership, innovation, communication, the new employer-employee "compact", the multi-generational work force, collaboration, employee engagement, and body language in the workplace. She has been cited as an authority in media such as Industry Week, Investors Business Daily, CNN's Business Unusual, ZDTV's Silicon Spin, and the NBC Nightly News.

Carol has authored ten business books, including "This Isn't the Company I Joined: How to Lead in a Business turned Upside Down," "The Human Side of High-Tech," and "Ghost Story," a business fable about the power of collaboration. Her latest book is "The Nonverbal Advantage: Secrets and Science of Body Language at Work."

Carol has served as adjunct faculty at John F. Kennedy University in the International MBA program, at the University of California in the Executive Education Department, and for the Chamber of Commerce of the United States at their Institutes for Organization Management. Prior to founding Kinsey Consulting Services, she was a therapist with a private practice specializing in short-term therapy for behavioral change.

For more information, visit

For media inquiries, contact:
Tom Martin - Tom Martin Media, LLC


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