Law Firm Marketing Ignorance Rampant With Attorneys

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Solo and small firm attorneys are the most ignorant. Darwin's rule of survival of the fittest will cull the litter in a brutal fashion if this ignorance continues. Is there a solution?

Law firm marketing needs to be the first thing on every attorney's mind if they are interested in avoiding bar complaints, legal malpractice, working longer and living a life of professional poverty. Many attorneys have sort of "tunnel vision" when it comes to marketing. This "tunnel vision" about marketing in law practice management also makes them vulnerable to being "ripped off" by vendors who prey on their ignorance and results in bad outcomes for their clients according to Henry Harlow, an attorney marketing coach. Harlow says "Among the biggest waste of money promoted by vendors selling to lawyers is delivered by website-building vendors in general and law firm marketing search engine optimization (SEO) firms in particular. It does not stop there either. Online legal directory sites, TV, radio, print and yellow page salesmen capitalize on the 'marketing challenged' attorney as well."

Why is ignorance about lawyer marketing rampant with attorneys when it comes to all things marketing? They are trained to be legal technicians not managers and entrepreneurs reports Harlow. "Their culture trains them in - and values - technical legal skills that do not sustain and grow a business" Harlow asserts. According to noted attorney marketing authority Larry Bodine, Esq. in his online survey completed in 2007 he found 91% of attorneys reported they were unhappy about the lack of law firm marketing training in law school. Solo and small firms (particularly if less than 5 attorneys) are particularly vulnerable to rip offs and negative consequences from this ignorance. Why? Harlow says, "They don't know how to find the time to get the education, can't afford marketing staff or expensive marketing consultants and coaches."

So what is the solution or at least part of the solution? Based on Harlow's coaching work over the last 10 years with well over 500 solo and small firm attorneys he has released a comprehensive 125 page "how to" manual titled "31 Proven Law Firm Marketing Strategies" that is available for download at no cost via "These marketing strategies can be implemented by any attorney today to reduce the chances of throwing money out the window via advertising or website salesmen, having bar complaints or legal malpractice troubles while working fewer hours, increasing their income and serving their clients better than ever" says Harlow. Lawyer marketing does not have to be difficult, expensive or shrouded in mystery Harlow says.

The website was originally built in 2006 to provide solo and small firm attorneys with a rich source of free resources to learn about law firm marketing. The site offers free in-depth content, eCourses, downloads, attorney practice assessment and even free live "no selling allowed" coaching consultations.


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