Trafford Publishing Launches Thought-Provoking New Book: "Would Jesus Discriminate? The 21st Century Question"

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Former Fortune 500 Business Executive Finds A New Calling: Ending religion-based discrimination against gays, lesbians, bisexuals, and transgender persons. Now Executive Director of the gay-friendly Metropolitan Community Churches, Dr. Cindi Love describes an international grassroots movement that began with the simple question, "Would Jesus discriminate?"

Trafford Publishing has released a thought-provoking new book by Rev. Dr. Cindi Love, former Inc 500 entrepreneur and Fortune 500 executive. Titled Would Jesus Discriminate? The 21st Century Question, the book combines the transformational community engagement work of Jesus Christ with modern day consumer market adoption theory developed by Dr. Frank Bass. Dr. Love tackles one of the biggest challenges facing the modern Christian church -- including, rather than excluding, people.

Dr. Love, chief executive of the denomination Metropolitan Community Churches (, recounts her own story as a capitalist-turned-minister, as well as the story of a campaign that began in a handful of churches and has now touched the lives of millions.

Dr. Love says, "The Would Jesus Discriminate? campaign that our churches have facilitated in Indianapolis, Minneapolis and 30 more cities in the U.S., Australia, and the United Kingdom is an important exercise for Christians and non-Christians. Religious-based bigotry is the leading cause of endemic discrimination and the inevitable outcome thereof, violence. This is not the legacy we want for our grandchildren."

Dr. Love suggests that Jesus is the central figure and example for Christians to follow, and the rhetoric of the radical right fundamentalists who suggest otherwise is just that: rhetoric, rather than truth. "The church changed its course and repented of the ideas of slavery and the disenfranchisement of women. The church can repent again," she writes.

Harry Knox, Director of Faith & Religion at the Human Rights Campaign in Washington, D.C. says, "Dr. Love's pastoral nature and keen sense of what moves peopleā€¦have already made her a powerful spokesperson. Through her eyes, you will see a Jesus who does not exclude and a hope for Christian community worldwide."

If you want to know more about the woman called one of the "100 women we love" by Go New York City Magazine, catch her in action as she confronts protesters of gay families on the HBO Documentary All Aboard by Rosie O'Donnell, or visit the church's anti-discrimination web site at

Dr. Love's book is now for sale at a list price of $17 (USA) online at; telephone orders can be placed at 1-888-232-4444. The book's ISBN is 1-4251-6439-0. Orders can also be placed directly at 806-577-4747.

Dr. Love is available for phone interviews, video conferences and in-studio interviews. Journalists are encouraged to call to schedule interviews or request a review copy of the book. You can reach her at 972-358-5907.

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