Ontela Named Finalist In CTIA Wireless 2008® E-Tech Award For Innovation In Mobile Entertainment And Social Networking

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Award To Be Announced April 2nd At CTIA Conference In Las Vegas

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Ontela Inc., announced today that its PicDeck™ technology was selected as a finalist in the Third Annual CTIA Emerging Technologies (E-Tech) Awards. The E-Tech Awards program gives industry recognition and acknowledges the best wireless products and services in the areas of Mobile CE (consumer electronics); Consumer Mobile Applications; Enterprise Solutions; Network Infrastructure; Mobile Widgets; and 4G. CTIA WIRELESS 2008®, takes place April 1-3 at the Las Vegas Convention Center.

E-Tech Awards judges reviewed Ontela's PicDeck™ technology in the form of Cellular South's wildly successful "pic sender" service, which automatically saves customers' photos to the "My Pictures" folder of their PC, their personal e-mail address, and their favorite Web photo albums as soon as the shutter clicks. Touted by Cellular South as "pictures you can use," the service is available for subscription at the consumer-friendly price $2.99 a month on popular consumer phones. The service is sold and provisioned conveniently in their stores or on their web site at http://www.cellularsouth.com/picsender, so from the moment customers get a new phone their photos are automatically routed to their favorite destinations.

"A majority of consumers find mobile data services to be too hard to use," said Dan Shapiro, CEO of Ontela. "While the technorati are moblogging and surfing the web on their phone, mainstream users would be happy if they could just save their family photos. 74% of consumers are unable to figure out how to get at their own pictures - solving that problem for them is an incredible untapped opportunity. It's not about some downloadable aftermarket application five links off your phone's browser's home page. We work with our carrier customers to do it the right way: a simple solution that comes with your phone and works just like you expect it to."

The E-Tech Award Ceremony will take place on the Fashion in Motion stage in the Mobile Entertainment eXpo pavilion of the Las Vegas Convention Center on Wednesday, April 2 at 3:00 PM. A panel of industry analysts, media and technology experts reviewed nearly three hundred submissions from established and emerging companies and judged product entries based on innovation, creativity and vision.

About Ontela
Ontela provides technology infrastructure to wireless carriers that allows consumers to unlock the photos in their camera phones. The company's patent-pending PicDeck™ platform allows carriers to connect camera phones to imaging services, online albums, and PCs with just a shutter click. Founded by veterans from Microsoft, Real Networks and Expedia in 2005, Ontela is an innovator in mobile imaging headquartered in Seattle, WA. Visit http://www.ontela.com.

As the premier global event representing the $500 billion global wireless industry and the largest wireless show in the world, CTIA WIRELESS 2008 brings together all industries affected by wireless technology for three days of intense learning and networking. Visit http://www.ctia.org/ctiawireless.

CTIA-The Wireless Association is the international association for the wireless telecommunications industry, representing carriers, manufacturers and wireless Internet providers. CTIA is also recognized as the premiere producer of two annual technology events representing the complete wireless, mobile and Internet industries: CTIA WIRELESS 2008 takes place in Las Vegas April 1-3; CTIA WIRELESS I.T. & Entertainment 2008 takes place in San Francisco September 10-12. Visit http://www.ctia.org.


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