Get the Download from the Association for Downloadable Media at ad:tech San Francisco - April 16-17

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Full Access to Unveiling of Ad Unit Standards, Audience Measurement Guidelines, Exclusive Market Data, Valuable Forum Discussions and One Incredible Party

The Association for Downloadable Media (ADM), http://www.downloadablemedia.org, formed to focus on best practices for monetizing consumer-downloaded content, hosts the new Get the Download initiative to be held at the upcoming ad:tech San Francisco show April 16 and 17, 2008. ADM puts the call out to all downloadable media creators, media companies, agencies, publishers and distributors to Get the Download from the ADM.

Get the Download focus areas will appear in several formats at ad:tech including 1) four ADM Forum sessions designed to provide the downloadable media audience with ad standards & guidelines and market insight; 2) an ADM Get The Download booth for added accessibility to the association and its members; and 3) a slick urban roof-top party set to bring out some of the industry's best creative talents.

Leveraging the association's charter, the ADM has devised four motivating forum sessions taking place in rooms 130/131 of the Moscone Convention Center. These forum sessions are comprised of information created to better educate on the industry role the association is taking to help advertisers realize more impact for their advertising dollar.

Forum topics include:

Downloadable Media: The State of the Industry featuring exclusive findings based upon previously unreleased data from Arbitron/Edison Media Research Internet and Multimedia 2008 - The Podcast Consumer Revealed III study. April 16, 9:15 - 9:55 a.m. Rooms 130/131.

Downloadable Media Advertising Standards - New Units Debut for Public Comment - witness the unveiling of the industry's first set of ad formats and have the opportunity to comment in this open forum. April 16, 10:00 - 10:45 a.m. Rooms 130/131.

Downloadable Media Audience Measurement Guidelines - New Best Practices Debut for Public Comment - hear first hand the recommendations for measuring podcast listener/viewer numbers to be applied and replicated by any creator or aggregator of downloadable media. April 16, 11:00 - 11:45 a.m. Rooms 130/131.

Marketing with Downloadable Media: Podcasts & Vidcasts - Buy Ads in Existing Content or Make Your Own Show - an overview of various forms of advertising and sponsorship through a showcase of some of the most impressive campaigns in the market. April 17, 10:45 - 11:30 a.m. Rooms 130/131.

ADM is in the House
Appearing on the ad:tech exhibition floor, Moscone North, Booth #5265, new and existing ADM members can visit the ADM booth for free tickets to the ADM Inaugural Get the Download Party, find more information about ADM and its sponsors, discuss member benefits, and obtain a copy of the ADM's proposed Audience Measurement Guidelines along with other valuable reference material.

Download with a View
Surround yourself with the downloadable media elite at the ADM Inaugural Get the Download Party taking place on Wednesday April 16 at 6:00 p.m. high atop the roof of Kiptronic. Pick-up free tickets for this event at the ADM Booth #5265. Party goers can learn more about the Association for Downloadable Media, meet supporting sponsors including Kiptronic and SkyTide or just come for the spectacular view and a signature ADM cocktail. Kiptronic is located at 605 Market St. Ste. 1400 - a short walk from Moscone.

About ad:tech
For more than ten years, ad:tech has provided media, marketing and technology professionals with the tools and techniques they need to succeed in a changing digital world. With 11 shows in 7 countries, ad:tech's globally respected roster of speakers, workshops and exhibitors continues to make it the preferred resource and destination for digital marketers everywhere. ad:tech, is the largest tradeshow and conference in the world for digital marketing and advertising professionals.

About Association for Downloadable Media
The Association for Downloadable Media is a non-profit organization focused on providing standards for advertising and audience measurement for episodic and downloadable media.

Through our volunteer membership, we provide leadership in and organization of advertising and audience measurement standards, research, education and advocacy to all those involved in portable media (Podcasts/ATOM/RSS media enclosures) across the Internet, iPods, MP3 players, mobile devices, P2P and other upcoming platforms. For more information, please visit the ADM website at http://www.downloadablemedia.org.

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