Best Employment Website Trends Detailed in New Report from the Web Marketing Association

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Updated Web Marketing Association' Internet Standards Assessment Report Includes Historical Data Derived from a Decade of Hosting Internet Award Competition, WebAwards, and Provides Best Practices for Employment Web Design - The Web Marketing Association, host of leading website awards competition WebAwards, released the Internet Standards Assessment Report (ISAR) to help the employment industry create more effective and engaging websites.

"As the standard of excellence for websites continues to increase, consumers (and WebAward judges) are increasingly picky about what they consider to be an effective website," said William Rice, president of the Web Marketing Association, Inc. "Employment websites can continue to meet and exceed visitor expectations by educating and preparing both employers and employees about what to expect from one another ensuring the right match."

The WebAwards competition judges employment websites on seven criteria that combined create award-winning websites:

  • Design
  • Innovation
  • Content
  • Technology
  • Interactivity
  • Copywriting
  • Ease of use

Employment web sites matched the ISAR index in 2007. Prior to this, they outperformed the index 7 out of the ten years with their highest scores coming from the earlier years of the index. Employment Web sites matched the 5-year criteria benchmark average in the copywriting and ease of use areas. These sites are strongest in content, copywriting, and ease of use.

The 2007 WebAward winner for Best Employment website went to JWT Employment Comm for FedEx Air Ops Microsite.

Other past winners include:

  • 2006 Modern Media for Being IT
  • 2005 InteliMark Enterprises for Au Pair & Nanny Agency
  • 2004 Idea Integration for Aegis Therapies
  • 2003 Kelly Services Internet Team for Kelly Services
  • 2002 Kelly Services Internet Team for Kelly Services

A complete list of past winners can be found at

Companies and organizations wishing to have their employment Web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Website's credibility and marketing efforts, can learn more at

To request your copy of the 2008 WebAward ISAR report, please visit: and click on the ISAR text link

The Internet Standards Assessment report and the 2008 WebAwards are sponsored by the following leading organizations: Burst Media, PRWeb, AllBusiness, Misukanis & Odden, Small Army, ExactTarget, ad:tech conferences, NewsUSA, MediaPost's OMMA conference, TopRank Online Marketing, Creative Chocolate Printing Company, PhizzPop, Internet World UK, Search Engine Strategies, Webmaster Radio, Rovion's InPerson, Snap Shots and Website Magazine.

2008 WebAward Call for Entries:
The Web Marketing Association are now accepting entries into its 12th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks that the Internet Standards Assessment report is based upon. The employment industry represents an important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best Employment Web site of 2008. The deadline for entry is May 31, 2008 and the WebAward Web site is located at

About the WebAwards:
Now in its 12th year, the annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit


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