ANNIK, DataDelta Partner to Optimize MDM, CDI and Data Quality Solutions

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ANNIK and DataDelta today announced their partnership to address a critical emerging need in the Master Data Management (MDM), Customer Data Integration (CDI) and Data Quality (DQ) space -- that is the need for advanced, technology enabled services, and a low-cost, highly-refined manual data cleansing program to help companies achieve a more successful Return On Investment (ROI) for their MDM, CDI and DQ solution investments.

At DataDelta we don't make the match engine, we make your current match engine work better!

Vendor neutral partnership helps companies with strategy, evaluation, management and optimization of commercial and "home-grown" systems to yield higher data quality levels.

ANNIK and DataDelta today announced their partnership to address a critical emerging need in the Master Data Management (MDM), Customer Data Integration (CDI) and Data Quality (DQ) space -- that is the need for advanced, technology enabled services, data quality process experts, governance tools, and a low-cost, highly-refined manual data cleansing program to help companies achieve a more successful Return On Investment (ROI) for their MDM, CDI and DQ solution investments.

Research from the MDM Institute shows that the average investment by Global 5000 companies for MDM and CDI solutions is over $1 million for the technology alone, and often several times that for additional consulting required for implementation.

"The newest releases by MDM, CDI and DQ vendors are increasingly sophisticated but also increasingly complex, thus increasingly challenging for their customers to evaluate and successfully maximize ROI," said Ed Allburn, President and CEO of DataDelta, Inc. "This new generation of technology requires more than traditional consulting support. Effective evaluation and optimization now also requires supporting analysis technology equally sophisticated, similar to how cars today require sophisticated analysis computers to fine-tune their engines."

DataDelta's patent-pending Match Accuracy Analytics software and services help companies optimize "Single Customer View" match accuracy of their current MDM, CDI and Data Quality solutions (including custom "home-grown" solutions). Because DataDelta's technology is vendor neutral, they also help companies objectively evaluate and transition to new MDM, CDI and Data Quality vendor solutions.

ANNIK is an outsourcing company focused on delivery and integration of attitudinal data, secondary business research and data quality and governance (DqG) services. Within their DqG offerings, ANNIK provides BI/analytics services, data steward tools, 3rd party data batch integration, and a manual data cleansing service founded upon Six Sigmaâ„¢ methodologies.

The alliance will offer unparalleled, comprehensive services to directly address quality process and product functionality gaps that can hinder enterprise data management programs.

"Many companies realize they now have a fresh opportunity to achieve an ongoing competitive advantage by maximizing match accuracy when building their 'Single Customer View'. They want their competitors to settle for 'good enough' accuracy," concluded Mr. Allburn.

"This partnership will provide to the marketplace a solution set that can support advances on match accuracy and data quality process improvements and support the clients in implementing the recommendations. We believe that this alliance forges unique capabilities reinforced with a world class delivery team and will enable true ROI on MDM / CDI investment," said Rahul Sahgal, CEO and President of ANNIK.

About Annik
Annik is one of the largest providers of research related support, data analysis, data management and programming support to clients around the world. Founded in May 2000, Annik has been working with clients in the US, Europe, and parts of Asia Pacific, including Japan. Using proven methods of documentation, design, testing, implementation and most importantly, communication, ANNIK is one of the few Indian companies that truly understand the business of providing offshore and remote services. Annik is also one of the few companies in the research domain that is ISO 27001 certified. For more information, visit http://www.anniksystems.com or write analysis@anniksystems.com

About DataDelta
DataDelta's patent-pending Match Accuracy Analytics software and services help companies optimize "Single Customer View" match accuracy of their current MDM, CDI and DQ solutions (including custom "home-grown" solutions). Because DataDelta's technology is vendor neutral, they also help companies objectively evaluate and transition to new MDM, CDI and DQ vendor solutions. For more information, visit http://www.DataDelta.com or write annik@DataDelta.com

"At DataDelta we don't make the match engine, we make your current match engine work better!"

For more information please contact:
Ron Brotherton: ron.brotherton@anniksystems.com

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Vineet Malhotra
Annik Inc.
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