Trends for Best Sports Website Detailed in New Report from Web Marketing Association

Share Article

Updated Web Marketing Association' Internet Standards Assessment Report Includes Historical Data Derived from a Decade of Hosting Internet Award Competition, WebAwards, and Provides Best Practices for Sports Web Design

The Web Marketing Association, host of leading website awards competition WebAwards (, released the Internet Standards Assessment Report (ISAR) to help the sports industry create more effective and engaging websites.

"As the standard of excellence for websites continues to increase, consumers (and WebAward judges) are increasingly picky about what they consider to be an effective website," said William Rice, president of the Web Marketing Association, Inc. "Sports websites have become an essential part of supplying fanatic fans with the most up-to-date sports information. The sites have done well expanding to offer retail items as well."

The WebAwards competition judges sports websites on seven criteria that combined create award-winning websites:

  •     Design
  •     Innovation
  •     Content
  •     Technology
  •     Interactivity
  •     Copywriting
  •     Ease of use

Sports Web sites have significantly outperformed the ISAR index in each of the last six years. Content is the driving force behind most sports Web sites. They also score well in design, copywriting, and ease of use. Sports sites are one of the few Web sites that outperformed the 5-year criteria benchmark averages in every category except interactivity which it tied.

The 2007 WebAward for Best Sports website went to bbdigital (Blattner Brunner) for the Golf Pride Website.

Other past winners include:

  • 2006 The Overland Agency for Soloflex, Inc Microsite
  • 2005 R/GA for Nike Basketball
  • 2004 Zugara and Reebok for RBK Sound and Rythm
  • 2003 Refinery, Inc for Prince Tennis Website
  • 2002 for CBS

A complete list of past winners can be found at

Companies and organizations wishing to have their sports Web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Website's credibility and marketing efforts, can learn more at

To request your copy of the 2008 WebAward ISAR report, please visit: and click on the ISAR text link

2008 WebAward Call for Entries

The Web Marketing Association will soon be accepting entries into its 12th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks that the Internet Standards Assessment report is based upon. The sports industry represents an important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best Sports Web site of 2008. The deadline for entry is May 31, 2008 and the WebAward Web site is located at

The Internet Standards Assessment report and the 2008 WebAwards are sponsored by the following leading organizations: Burst Media, PRWeb, AllBusiness, Misukanis & Odden, Small Army, ExactTarget, ad:tech conferences, NewsUSA, MediaPost's OMMA conference, TopRank Online Marketing, Creative Chocolate Printing Company, PhizzPop, Internet World UK, Search Engine Strategies, Webmaster Radio, Rovion's InPerson, Snap Shots and Website Magazine.

About the WebAwards

Now in its 12th year, the annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Visit website