Overdrive Interactive Wins 2007 Internet Advertising Competition Award for Best Online Events Campaign

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Overdrive Interactive receives award for Las Vegas Motor Speedway online banner campaign.

Overdrive Interactive, a Boston-based full service search engine marketing and online media agency specializing in lead generation, brand building and customer acquisition, announced today that the agency has been awarded the Best Online Events Campaign Award in the 2007 Internet Advertising Competition (IAC).

Overdrive received the award from the Web Marketing Association for Outstanding Achievement in Internet Advertising for the online media campaign that was designed and developed for client, Las Vegas Motor Speedway. See the creative here.

Now in its 11th year, the IAC Awards are produced by the Web Marketing Association (WMA) and is the premier event for web developers and marketers each year. The Internet Advertising Competition (IAC) Awards are produced by the Web Marketing Association to honor excellence in online advertising, recognize the individuals and organizations responsible, and showcase the award winning Internet advertising. This is one of the only competitions to recognize only online categories of advertising. IAC Award entries are submitted by advertising and interactive agencies or corporate marketing departments worldwide.

"We are delighted to be recognized with the prestigious IAC Award. To be recognized by a jury of your peers is definitely validating and an acknowledgement of the great work that Overdrive is doing on behalf of our clients," commented Ty Velde, Director of Client Services.

The online banner campaign utilized eye-catching imagery from previous, memorable races and was accompanied by straight-forward, witty copy. The goal of the campaign was to target NASCAR fans to buy tickets to the Spring Cup Weekend at Las Vegas Motor Speedway.

For more information on Overdrive's online media services, click here.

About Overdrive Interactive:
Boston-based Overdrive Interactive (http://www.OverdriveInteractive.com) is a full service online marketing firm that specializes in branding and lead generation services using search engine optimization, paid search management, online media planning and buying, email marketing, and web and application development. The agency serves a wide range of consumer and B2B Fortune 500 companies.

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Melanie D'Acchioli
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