Best Consumer Goods Web Site Trends Detailed in New Report from Web Marketing Association

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Updated Web Marketing Association' Internet Standards Assessment Report Includes Historical Data Derived from a Decade of Hosting Internet Award Competition, WebAwards, and Provides Best Practices for Consumer Goods Web Design

The Web Marketing Association, host of leading web site awards competition WebAwards (, released the Internet Standards Assessment Report (ISAR) to help the consumer goods industry learn to create more effective and engaging web sites.

"As the standard of excellence for web sites continues to increase, consumers (and WebAward judges) are increasingly picky about what they consider to be an effective web site," said William Rice, president of the Web Marketing Association, Inc. "Consumer goods sites have been extremely good at engaging the visitor with their Websites. This is largely due to their extreme brand awareness and extensive research into target audience."

The WebAwards competition judges consumer goods web sites on seven criteria that combined create award-winning web sites:

  •     Design
  •     Innovation
  •     Content
  •     Technology
  •     Interactivity
  •     Copywriting
  •     Ease of use

According to the study, consumer goods Web sites have steadily beaten the ISAR index for the past eight years straight. The industry exceeds the 5-year average in all of the criteria benchmark areas which is a feat accomplished by only a few industries. Their strongest scores are in design and content, followed by high scores in copywriting and ease of use.

The 2007 WebAward for Best Consumer Goods web site went to bbdigital for Aquafresh White Trays Product Launch.
Other past winners include:

  • 2006 Hanson Inc. for Merillat
  • 2005 RMG Connect for Nestle Kids Ice Cream
  • 2004 Bent Media for TABASCO PepperFest
  • 2003 DraftDigital for Wisk
  • 2002 The Glidden Company for Glidden Consumer web site

A complete list of past winners can be found at

Companies and organizations wishing to have their consumer goods web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Web site's credibility and marketing efforts, can learn more at

To request your copy of the 2008 WebAward ISAR report, please visit: and click on the ISAR text link

The Internet Standards Assessment report and the 2008 WebAwards are sponsored by the following leading organizations: Burst Media, PRWeb, AllBusiness, Misukanis & Odden, Small Army, ExactTarget, ad:tech conferences, NewsUSA, MediaPost's OMMA conference, TopRank Online Marketing, Creative Chocolate Printing Company, PhizzPop, Internet World UK, Search Engine Strategies, Webmaster Radio, Rovion's InPerson, Snap Shots and Website Magazine.

2008 WebAward Call for Entries

The Web Marketing Association is now accepting entries into its 12th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks that the Internet Standards Assessment report is based upon. The consumer goods industry represents an important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best Consumer Goods Web site of 2008. The deadline for entry is May 31, 2008 and the WebAward Web site is located at

About the WebAwards

Now in its 12th year, the annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit

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