Best Manufacturing Website Trends Detailed in New Report from Web Marketing Association

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Updated Web Marketing Association' Internet Standards Assessment Report Includes Historical Data Derived from a Decade of Hosting Internet Award Competition, WebAwards, and Provides Best Practices for Manufacturing Web Design

The Web Marketing Association, host of leading website awards competition WebAwards (, released the Internet Standards Assessment Report (ISAR) to help the manufacturing industry create more effective and engaging websites.

"As the standard of excellence for websites continues to increase, consumers (and WebAward judges) are increasingly picky about what they consider to be an effective website," said William Rice, president of the Web Marketing Association, Inc. "A growing number of manufacturers are taking advantage of consumer brand awareness and providing in-depth product demos to differentiate their products in consumer minds."

The WebAwards competition judges manufacturing websites on seven criteria that combined create award-winning websites:

  •     Design
  •     Innovation
  •     Content
  •     Technology
  •     Interactivity
  •     Copywriting
  •     Ease of use

Manufacturing Web sites have generally matched the overall ISAR index for the past eleven years; although, they have been slightly lower than the index for the past three consecutive years. They score below the 5-year criteria benchmark averages in all areas. Content, ease of use, and copywriting are manufacturing Web sites strong points.

The 2007 WebAward for Best Manufacturing Website went to Eaton Corporation for the 2006 Annual Report.

Other past winners include:

  • 2006 My1stop for My1stop Printing
  • 2005 Sub-Zero for Sub-Zero PRO 48 Refrigerator
  • 2004 BRP and Nurun Inc. for BRP Corporate/Brand Web Ecosystem
  • 2003 Advanced Elastomer Systems for
  • 2002 Engine Interactive for Precor

A complete list of past winners can be found at

Companies and organizations wishing to have their Manufacturing Web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Website's credibility and marketing efforts, can learn more at

To request your copy of the 2008 WebAward ISAR report, please visit: and click on the ISAR text link.

The Internet Standards Assessment report and the 2008 WebAwards are sponsored by the following leading organizations: Burst Media, PRWeb, AllBusiness, Misukanis & Odden, Small Army, ExactTarget, ad:tech conferences, NewsUSA, MediaPost's OMMA conference, TopRank Online Marketing, Creative Chocolate Printing Company, PhizzPop, Internet World UK, Search Engine Strategies, Webmaster Radio, Rovion's InPerson, Snap Shots and Website Magazine.

2008 WebAward Call for Entries

The Web Marketing Association is now accepting entries into its 12th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks that the Internet Standards Assessment report is based upon. The manufacturing industry represents an important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best Manufacturing Web site of 2008. The deadline for entry is May 31, 2008 and the WebAward Web site is located at

About the WebAwards

Now in its 12th year, the annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit

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