Best Biotechnology Web Site Trends Detailed in New Report from Web Marketing Association

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Updated Web Marketing Association' Internet Standards Assessment Report Includes Historical Data Derived from a Decade of Hosting Internet Award Competition, WebAwards, and Provides Best Practices for Biotechnology Web Design

The Web Marketing Association, host of leading web site awards competition WebAwards (, released the Internet Standards Assessment Report (ISAR) to help the biotechnology industry learn to create more effective and engaging web sites.

"As the standard of excellence for web sites continues to increase, consumers (and WebAward judges) are increasingly picky about what they consider to be an effective web site," said William Rice, president of the Web Marketing Association, Inc. "Biotech Web sites generally deal with complex content and advanced medical issues. The Use of Flash and other technologies to animate graphics and integrate video and audio have made it easier for the best biotech sites to tell their story."

The WebAwards competition judges biotechnology web sites on seven criteria that combined create award-winning web sites:

  •     Design
  •     Innovation
  •     Content
  •     Technology
  •     Interactivity
  •     Copywriting
  •     Ease of use

According to the study, Biotechnology Web sites have underperformed the
overall ISAR index eight of the last ten years judged. Despite scoring the third highest score in copywriting across all industries judged, the biotechnology industry scored below the 5-year criteria benchmark in all other areas. Although well written and designed, these sites
are weak in innovation and technology.

The 2007 WebAward for Best Biotechnology Web site went to Euro Life x2 for Prolastin.

Other past winners include:

  • 2006 AxxiemCorp for Cara Therapeutics
  • 2005 Risdall Advertising Agency for Hutchinson Technology
  • 2004 Genzyme Corporation/Stellent for Genzyme Web Initiative
  • 2003 Alken-Murray Corporation for Alken-Murray
  • 2002 Hanley-Wood Integrated Marketing for

A complete list of past winners can be found at

Companies and organizations wishing to have their biotechnology Web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Web site's credibility and marketing efforts, can learn more at

To request your copy of the 2008 WebAward ISAR report, please visit: and click on the ISAR text link.

The Internet Standards Assessment report and the 2008 WebAwards are sponsored by the following leading organizations: Burst Media, PRWeb, AllBusiness, Misukanis & Odden, Small Army, ExactTarget, ad:tech conferences, NewsUSA, MediaPost's OMMA conference, TopRank Online Marketing, Creative Chocolate Printing Company, PhizzPop, Internet World UK, Search Engine Strategies, Webmaster Radio, Rovion's InPerson, Snap Shots and Website Magazine.

2008 WebAward Call for Entries

The Web Marketing Association is now accepting entries into its 12th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks that the Internet Standards Assessment report is based upon. The biotechnology industry represents an important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best Biotechnology Web site of 2008. The deadline for entry is May 31, 2008 and the WebAward Web site is located at

About the WebAwards

Now in its 12th year, the annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit

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