Best Event Website Trends Detailed in New Report from Web Marketing Association

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Updated Web Marketing Association Internet Standards Assessment Report Includes Historical Data Derived from a Decade of Hosting Premier Internet Award Competition, WebAwards, Provides Best Practices for Event Web Design

The Web Marketing Association, host of leading website awards competition WebAwards (WebAward08.org), recently released the Internet Standards Assessment Report (ISAR), which includes specific benchmarking data to help the events industry take their web design to the next level.

"As the standard of excellence for websites continues to increase, web visitors are increasingly picky about what they consider to be an effective website," said William Rice, president of the Web Marketing Association. "Event websites going forward will need to expand their use of technology, as their web visitors desire both an informative and entertaining experience upon arriving at the website."

The WebAwards competition evaluates event websites on seven criteria that combined create effective websites:

  •     Design
  •     Innovation
  •     Content
  •     Technology
  •     Interactivity
  •     Copywriting
  •     Ease of use

Events Web sites have generally been in line with the ISAR index; however, with the exception of a strong 2003, they consistently match the index on the underperforming side. These below index average scores resulted in the industry scoring below the 5-year criteria benchmark scores in all areas. According to the study, events Web sites are strongest in content, copywriting, and ease of use.

The 2007 WebAward for Best Event Web site went to RED Interactive Agency for UFC 66: Liddell vs. Ortiz.

Other past Best Event Website winners include:

  • 2006 Zooma by Semcon for the Rogers FIFA World Cup 06 website
  • 2005 Fingerprint Interactive for The Microsoft PDC Website
  • 2004 Arnold Worldwide for Pods Unite
  • 2003 Travers Collins & Company for Buffalo Niagra's One Summerlong Sensation
  • 2002 Creative Producers Group for Sprint Agents of Change
  • 2001 Arnold Worldwide for Autoshow 2001
  • 2000 Siegelgale for The Crave Conference
  • 1999 Stackig/TMPW for SUPERCOMM 99

Companies and organizations wishing to have their events services Web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Website's credibility and marketing efforts, can learn more at WebAward08.org.

To request your copy of the 2008 WebAward ISAR report, please visit: WebAward08.org and click on the ISAR text link

The Internet Standards Assessment report and the 2008 WebAwards are sponsored by the following leading organizations: Burst Media, PRWeb, AllBusiness, Misukanis & Odden, Small Army, ExactTarget, ad:tech conferences, NewsUSA, MediaPost's OMMA conference, TopRank Online Marketing, Creative Chocolate Printing Company, PhizzPop, Internet World UK, Search Engine Strategies, Webmaster Radio, Rovion's InPerson, Snap Shots and Website Magazine.

2008 WebAward Call for Entries

The Web Marketing Association will soon be accepting entries into its 12th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks that the Internet Standards Assessment report is based upon. The event industry represents an important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best Event Web site of 2008. Participants will receive valuable feedback and the opportunity to earn peer recognition. The deadline for entry is May 31, 2008 and the WebAward Web site is located at WebAward08.org.

About the WebAwards

Now in its 12th year, the annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit WebAward08.org.

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WILLIAM RICE
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