Polaris Marketing Research Develops AMA Workshop Focusing on Online Research

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Polaris Marketing Research Senior Vice President, Debra Semans will conduct a workshop titled Getting the Most out of Online Research at AMA's Marketing Conference in October 2008.

We are delighted to continue the long and productive relationship that Debra and Polaris enjoy with the American Marketing Association by developing and support the 'Getting the Most Out of Online Research' workshop

Polaris Marketing Research announced today that it has agreed to develop a workshop focusing on Online Research for the American Marketing Association (AMA).

Tentatively titled, Getting the Most Out of Online Research, the marketing research workshop will debut at AMA's Marketing Conference scheduled for October 2008 in Chicago, Ill.

The workshop will be led by Debra Semans, Polaris Marketing Research's Senior Vice President, who has extensive marketing research experience as well as experience in conducting training for marketing professionals.

Getting the Most Out of Online Research will give attendees the latest marketing research on online surveys as well as tips, tools and techniques for using online surveys appropriately to supplement marketing knowledge. "We are delighted to continue the long and productive relationship that Debra and Polaris enjoy with the American Marketing Association by developing and support the 'Getting the Most Out of Online Research' workshop," said Polaris President Jan Carlson. More information on the workshop can be found at ama.org.

About Polaris Marketing Research, Marketing Research Specialists:
Polaris Marketing Research specializes in brand strategy and brand positioning based on quantitative and qualitative marketing research expertise including consumer and business customer satisfaction measurement. Polaris utilizes state-of-the-art online interactive reporting, interviewing and data collection and personalized project management.

Atlanta-based Polaris Marketing Research is affiliated with the Council of American Survey Research Organizations, the American Marketing Association and the American Society for Quality.

For more information, call Dianne Hill at 404-816-0353 or visit us at polarismr.com.

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Dianne Hill

404-816-0353
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