WhitePages.com Makes Free Search API Available to Developers

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Leading Web site for finding contact info challenges developers to create useful applications for social networks and the iPhone

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WhitePages.com, a leading Web site for finding contact information, today announced that it is making its data available for free in a beta Web services API. To kick off development, the company is sponsoring a contest awarding either a 50" HD Plasma TV or a 15" MacBook® Pro* computer for the best iPhoneâ„¢* application and the best social networking application.

WhitePages.com provides free access to contact information for millions of people. In 2007 the company more than doubled the size of its database to nearly 180 million people which equals 80 percent of the U.S. adult population. Included in the company's database are 25 million at work listings which give consumers the flexibility to connect with others during the workday and offers an alternative to calling a home number when it is not convenient.

"WhitePages.com has always been focused on helping you find contact information for the people you care about," said Scott Ruthfield, vice president of engineering and technology at WhitePages.com. "The API enables people-centered developers to integrate the high quality data we provide into their own user experiences. Providing contact information in the context of other applications helps make the Internet a more connected place."

WhitePages.com is making available virtually all of the same data available on the Web site for free to developers as part of the beta Web services API. Included are the company's core search types including people search, reverse phone and reverse address. Developers can use the API to create consumer applications, Web sites, and mashups, including integrating into existing applications or combining with other Web service APIs.

More information on the API can be found on the WhitePages.com Developer Blog, and contest details and API documentation can be found at the WhitePages.com Developer Portal. Contest entries must be received no later than May 15, 2008. Winners will be notified on or around May 31, 2008.

To deliver the API to developers, WhitePages.com partnered with Mashery to provide core API management features including credential management, throttling, and metrics. Mashery is the leading provider of Web services and API management solutions, enabling companies to accelerate their web distribution channel.

About WhitePages.com
WhitePages.com, a privately held company based in Seattle, is the most trusted and comprehensive source for consumers to quickly and easily find relevant, accurate contact information in North America. The company's network of sites include WhitePages.com (http://www.whitepages.com), WhitePages.ca (http://www.whitepages.ca), 411.com (http://www.411.com), Address.com (http://www.address.com), PhoneNumber.com (http://www.phonenumber.com), and its 1,300 partner sites including Superpages.com, YellowPages.com and Canada411. The on-the-go user can also access contact information via cell phone, Blackberrys and other Web-enabled mobile devices.

*MacBook is a registered trademark and iPhone is a trademark of Apple, Inc.

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