Dial Telecom Romania Improves Customer Service and Relationships Using Soffront CRM

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Soffront® Software Inc., the leader of mid-market CRM software, today announced that Dial Telecom Romania (DTR) implemented Soffront CRM to improve customer service and communication.

With that in mind, we wanted a superior tool that would help improve customer service and more effectively handle customer information.

Soffront® Software Inc., http://www.soffront.com, the leader of mid-market CRM software, today announced that Dial Telecom Romania (DTR) implemented Soffront CRM to improve customer service and communication. DTR (http://www.dialtelecom.ro) is a regional telecom holding company, meeting the demanding and sophisticated needs of corporate customers in Central-East European markets.

"A key corporate value at DTR is the belief that the customer always comes first," explained George Rizescu, IT and billing manager for DTR. "With that in mind, we wanted a superior tool that would help improve customer service and more effectively handle customer information."

In June 2006 DTR selected Soffront CRM over leading CRM companies such as Oracle, SAP and Microsoft. DTR purchased the CRM server suite through Soffront's local partner, Printec (http://www.printec.ro).

According to Rizescu, "We choose Soffront because the application fulfilled most of our requirements, the solution fell within our project budget, and it could be successfully implemented within a reasonable amount of time. Soffront CRM was ideal for our needs because of features such as process automation, workflow processes, and a customer portal."

Rizescu explained that since going live with Soffront CRM, DTR has achieved improved management of customer information. "With the business workflow we can now see if we have a problem and implement corrective actions right away. Soffront CRM allows us to react faster, so that our customers receive better service."

According to Rizescu, DTR was particularly happy with Soffront's Customer Portal. "We wanted our customers to easily access all relevant information online. Using Soffront, customers can quickly view important items such as invoices, billing details, purchased products, and special offers."

Rizescu concluded, "Soffront CRM is a robust solution that we quickly implemented and easily customized to match our business processes."

About Soffront
A CRM pioneer since 1992, Soffront Software Inc. spans the enterprise with integrated CRM: sales, marketing, customer service, knowledge base, help desk, project management, asset/inventory management, order processing, defect tracking and more. With on-demand, on-site, or host-to-purchase options, floating or named seats, Soffront is the perfect choice for mid-size companies. Soffront's installed base includes Fortune 500 companies, mid-sized businesses, federal, state, and local governments. Soffront is privately held, debt-free, and profitable.

Media Contact:                        
Alison Golan, 904-230-0349    
Alison.Golan@Soffront.com

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