Austin, TX (PRWEB) March 31, 2008
CameronWeeks Public Relations, the only PR firm for complex technologies and industries to offer 100 percent senior-level representation, today announced that Virtus Financial Group has selected the firm as its public relations agency of record. CameronWeeks will launch Virtus as a complete financial partner for accomplished entrepreneurs in the United States and abroad via the media.
Based in Austin, Texas, Virtus integrates wealth management, private equity and real estate investing exclusively for America's most successful entrepreneurs and their families, wherever they reside. Because accomplished entrepreneurs possess complex interrelated financial situations complete with illiquid or closely held assets, Virtus considers these holdings when managing a client's complete financial picture, and also partners with the next generation of accomplished entrepreneurs to make direct private equity investments in which its clients participate.
"Our target audiences are highly successful, intelligent and complex -- and they're bombarded by financial firms seeking their business," stated Terrell F. Gates, III, CEO, Virtus Financial Group. "We needed a public relations firm that could provide the voice to speak of our uniqueness and vitality and the vehicles to reach our audiences. CameronWeeks is that firm. They are brilliantly communicating our distinct advantages so entrepreneurs are instantly able to discern the value we bring, without wading through irrelevant information."
"Virtus' target audiences require a commitment to an ongoing program of dialog that incorporates the essence of how they receive and interpret information," said Patti D. Hill, CEO, CameronWeeks Public Relations. "We are working with Virtus to demonstrate their offerings with relevancy, credibility and a frequency that resonates with successful entrepreneurs."
CameronWeeks Vice President Laura P. Wright, leads the Virtus Financial Group account.
About Virtus Financial Group
Virtus Financial Group is the complete financial partner for accomplished entrepreneurs. Virtus integrates wealth management, private equity and real estate investing exclusively for America's most successful entrepreneurs and their families. Because accomplished entrepreneurs possess complex interrelated financial situations complete with illiquid or closely held assets, Virtus considers these holdings when managing a client's complete financial picture, and also partners with the next generation accomplished entrepreneur to make direct private equity investments in which its clients participate. Whether dealing with a wealth management client or making a private equity investment, Virtus is adept at providing optimal debt and equity solutions to maximize the entire balance sheet.
As the accomplished entrepreneur's financial partner, Virtus accounts for every element of each client's financial situation by tailoring a complete array of solutions through a single unified channel, accessing the resources of many. Only Virtus' clients can have their wealth managed, optimize all of their holdings, plan for their financial future, and partner with a most adept private equity investor -- all in one location. Based in Austin, Texas and serving clients in the United States and abroad, Virtus' independence from particular products or services means that Virtus' recommendations are based solely on the individual client's best interest. For more information, please visit: http://www.virtusfinancialgroup.com.
About CameronWeeks Public Relations
CameronWeeks Public Relations is the only firm that provides 100% senior-level public relations representation for complex technologies and industries. Combining a sophisticated understanding of business issues and with proven public relations practices, CameronWeeks' elite PR practitioners capably develop strategies and campaigns and implement tactics for emerging, established, and rapidly expanding organizations throughout the world. As a non sector-specific agency, CameronWeeks is the premium PR agency for an array of complex technologies and industries, including biotechnology, finance, economic development, IT, nanotechnology, and software. For more information, visit: http://www.cameronweeks.com
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