Small Rural Business Missing the Mark on Marketing

Alvinston, ON (PRWEB) April 2, 2008

Rural small businesses face more challenges than urban or suburban businesses and often struggle with marketing their goods and services. The Canadian Bankers Association recommends small businesses find a marketing communications specialist when they are setting up their business, just as they would find a lawyer and an accountant. However, a survey recently conducted by Mormac Brand Re-engineering showed 98 percent of small rural business are handling marketing on their own.

Mormac Brand Re-engineering has recently opened an office in Alvinston Ontario, a community with less than 1,000 citizens. Mormac offers the full spectrum of marketing communications services to rural and small business clients across Canada.

"We're really dedicated to rural and small business," explained Wendy MacQueen, owner of Mormac Brand Re-engineering. "I've always lived in the country or in a small town and have watched so many businesses fail because they tried to handle their marketing without getting a marketing specialist involved."

Ms. MacQueen has over 25 years of experience in marketing communications and has received awards at international and national levels for her work. She has worked with clients in the franchise, financial, retail, manufacturing, medical and agricultural fields.

"So often, companies are trying to do their own marketing without any training or experience. They can miss opportunities that a career marketer would see," Ms. MacQueen added. "We work with businesses at any level. Marketing is more than just putting an advertisement in the paper or on the radio. It's everything that touches your customers. We can just consult, or we can handle full campaigns and everything in between."

Through a network of marketing professionals spanning all the marketing communications disciplines, Mormac builds unique talented teams for each client to meet their specific needs.

"Many small to medium-sized businesses need marketing expertise to drive business growth but they just can't justify a full-time person," stated Bill Jamieson, vice-president of business development at CultureWorks Inc. "As well, it is difficult to find all of the different marketing expertise required in just one or two people. Access to a group of experts, such as Mormac, and paying for them only when required is a huge advantage, strategically and for cost-control reasons."

"We call it cherry-picking the marketing talent you need, only when you need it," added Ms. MacQueen. "This often results in cost savings on marketing projects and business development."

The survey was conducted in February and the results were surprising to Ms. MacQueen.

"I knew there were quite a few business owners doing their own marketing, but I never expected to see the number at 98 percent," she said. "Being a rural small business owner is challenging enough without putting extra barriers in your way. Why would you risk your business growth by doing work you aren't trained to do?"

For more information, contact Wendy MacQueen at Mormac Brand Re-engineering, 519-898-2997 or wendy@mormac.ca .

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