Got an Adult Novelties Ad? Don't Fly It Over South Padre Island
Spring Break Banner Ad Pulled by County after Complaints by Residents
New York, NY (PRWEB) April 1, 2008 -- Spring Break beach goers were likely humming the Rolling Stones' "Can't Get No Satisfaction" after an airplane banner ad was pulled from the skies by offended homeowners.
The island residents took offense to the banner ad for Vibrator.com, which sells adult novelties, sex education DVDs, books and other similar items, and complained to the county, which runs the Port Isabel-Cameron County Airport. The ad, which had flown one of its scheduled three days over the Easter weekend, was brought down and the company owner was told that they would not be allowed to fly any types of aerial banners until the pilot agreed he would not fly the Vibrator.com ad banner. The pilot under duress was then required by airport officials to sign an agreement sighting the rules and regulations of the airport.
The ad, a 25-foot high by 68-foot long pink banner, features the company's logo of a silhouetted woman and the words "Got Toys? Vibrator.com". There were no representations of toys, but island homeowners put in many complaint calls and the banner was ultimately grounded.
Vibrator.com's spokesperson Keith Levenson says in many ways, the ad conforms to a more traditional message about sex.
"With today's abstinence message being promoted, this is one method for still fulfilling one's sexual appetite," he said.
Aerial advertising is often used to get a message out quickly and effectively to large numbers of people at sporting events, beaches and other special functions. Spring and summer breaks are popular times for banner advertising.
Although there are no strict moral standards for banner advertising, there are some regulations about where the ads can fly. They can't be flown within 15 miles of the White House, or over New York City, for instance, or any sporting event with more than 30,000 people in attendance. But the moral issue is less well defined.
Levenson is angry the ad got pulled and is sorry that thousands of South Padre Island beachgoers missed out on discovering that a fun day at the beach is well complemented by a fun night in bed.
Contact:
Keith Levenson
Vibrator.com
28 W. 27th St.
Suite 502
New York, NY 10001
(212) 616-7000
keith @ vibrator.com
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