Florida Video Production Company Boosts Car Dealer's Sales With Revolutionary Episodic Commercials
InTroubleZone Productions, a cutting edge video production company based in Naples, Florida, helped boost Fort Myers Toyota's sales by a healthy 11% in February by using revolutionary episodic TV commercials.
Naples, FL (PRWEB) April 3, 2008 -- It should come as no surprise that during this almost-stagnant economy, automakers are reporting major sales declines in 2008. According to a recent CNN.Money.com article, automobile sales from domestic carmakers tumbled 11% in February 2008. And while Toyota Motor Co. outsold GM for the first time in 2007, it also shockingly reported the sharpest sales decline of 2.8% for February 2008.
But what should come as a surprise is that during a time when the national economy is struggling to avoid an official recession and consumers aren't purchasing cars, Ft. Myers Toyota is enjoying a healthy 11% increase in vehicle sales in February 2008 (over last year's sales). Even more surprising is that while sales of light trucks continues to fall for automakers, Ft. Myers Toyota is reporting strong sales in their truck division as well. So what is their secret weapon against a troubled economy?
Their secret weapon is none other than Naples-based cutting edge video production company, InTroubleZone Productions. The high energy company is led by its think-outside-of-the-box President, Chuck Ardezzone, who is no stranger to show business. Ardezzone holds acting credits in over 30 independent films, and 20 national commercials and has appeared in such hits as "Law & Order," "Third Watch," and "As the World Turns." And with over 40 years' combined film production experience, a team of highly-skilled artists, and top-of-the-line equipment, it's no wonder that InTroubleZone Productions helped Ft. Myers Toyota set 2 Used Car World Records in 2006.
Not only did Ft. Myers Toyota win the category of Most Used Cars Sold in One Month (719) , it also won the category of Most Used Cars Sold in a Single Year (5,629). InTroubleZone Productions helped Ft. Myers Toyota achieve these records through episodic video advertising, as opposed to using standard advertising and infomercials. From July through December 2006, InTroubleZone Productions produced weekly 30-minute episodes that promoted Ft. Myers Toyota's used car lot's goal of selling 700 cars in the month of July. Once the dealership exceeded that goal, they also wanted to set the annual record and had InTroubleZone Productions capture it all on video. The show gained tremendous ratings and built a loyal viewership that tuned in every week to watch the crazy antics of the sales team.
"This is the best investment I have ever made in advertising. I was going to do this for one month. However, it worked so well we extended it for 6 months," says John Marazzi, General Manager for Ft. Myers Toyota. Ft. Myers Toyota is the prime example of the success of episodic advertising for car dealerships. Now known as "the tv dealership" in the community, Ft. Myers Toyota's employees showed off their colorful and unique personalities to the masses through episodic video advertising. Through this unique advertising concept, Ft. Myers Toyota built a trust among local buyers which also lead to increased customer traffic and sales.
Since the monthly and annual sales record video advertising shows worked so well for Ft. Myers Toyota, they decided to have InTroubleZone Productions continue this proven concept by hiring them to film a new 26-episode reality series featuring a bumbling superhero-like character, Platinum Man. And once again, Ft. Myers Toyota is enjoying huge success both with customer traffic and sales.
If you'd like more information on how to boost your business's visibility and sales, visit InTroubleZone.com for more information about our services.
For further information about InTroubleZone Productions, digital images or video trailers, please contact Chuck Ardezzone of InTroubleZone Productions at (917) 375-6527 or email (chuck @ introublezone.com).
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