Outdoor Lighting Perspectives Joins Trade Only Design Library
Outdoor Lighting Perspectives (OLP), a world leader in outdoor residential and commercial lighting systems, has joined the Trade Only Design Library (TODL) to showcase its extensive product offerings to the growing design trade.
Charlotte, N.C. (PRWEB) April 4, 2008 -- Outdoor Lighting Perspectives (OLP), a world leader in outdoor residential and commercial lighting systems, has joined the Trade Only Design Library (TODL) to showcase its extensive product offerings to the growing design trade. The company will work through TODL to target audiences demonstrating design expertise in residential and commercial projects, including home builders, architects and interior designers.
TODL, online at www.todl.com, serves as a product database of hundreds of thousands of residential, contract, hospitality and healthcare products. The site adds 15 to 20 new trade partners every month and assists design trade professionals with their product research and specification needs. Trade members create project folders on the TODL site and add desired or specified products to their folder throughout the design process. At any given time, there are 4,000 to 5,000 active project folders on TODL.
"TODL encourages collaboration between trade partners and target audiences," said Larry Spada, director of marketing for OLP. "The online design resource is an ideal way to become involved in the entire design process, from schematic design through final installation."
TODL has more than 50,000 registered members, including designers, facility managers, builders, stocking retailers, set decorators and other professional buyers. An average of 15 to 20 new buyers are approved for membership every week. Users refer to TODL as a resource for all kinds of projects, including homes, hotels, office buildings, restaurants, healthcare facilities and more. Those who use the site can view products online and e-mail manufacturers directly or link to the manufacturer's Web site for additional information.
OLP's listing on the TODL site includes company and product information, as well as an abundance of photography of available lighting fixtures. The company hopes to utilize TODL to target the residential homeowner market, particularly those designers and specifiers who make purchasing decisions for landscaping and outdoor living. Residential builders, architects, facility managers and homeowner association managers are also ideal target audiences for OLP.
"TODL allows us to build relationships online that in turn become viable sales leads for our dealers," Spada said. "The site serves as a virtual trade show, where our company's offerings are always on display."
Commercial users registered with TODL are also part of OLP's target audience, as the company has recently extended its business into the commercial segment. These audiences include commercial landscape architects, builders, architects and developers.
Outdoor Lighting Perspectives (OLP) is a world leader in residential and commercial outdoor lighting systems. Operating through independent dealers across the country, OLP offers lighting components featuring copper, brass and stainless steel components, designed for long-life and durable operation. OLP installers offer no-obligation demonstrations in the latest concepts in outdoor lighting to enhance the beauty, safety and security of a home. For more information, visit www.outdoorlights.com.
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