The Opus Group Counts on nParallel for Tradeshow Excellence
Premier, full-service real estate development company selects nParallel to manage its tradeshow properties and program.
Minneapolis, MN (PRWEB) April 8, 2008 -- nParallel, the international brand communication, merchandising strategy and display agency, announced that it has been selected by The Opus Group to manage its tradeshow properties and program. nParallel's services for Opus include designing and implementing a major refurbishment of its tradeshow display with the addition of new elements.
"It was time for a change, and we looked into three different agencies," said Carol Quam, director of marketing, The Opus Group. "I was impressed with nParallel's capabilities presentation as well as the experience level of their people. I concluded that I could place my confidence in them."
The Opus Group (www.opuscorp.com) is a $2.1 billion real estate development company that specializes in office, industrial, retail, multifamily, government and institutional development. Opus employs 2,100 people in 28 offices in the United States and Canada and has completed more than 2,375 projects totaling 228 million square feet.
Opus will exhibit in its renovated 40x50 foot display at RECon 2008, the global retail real estate convention, on May 18-21, 2008 at the Las Vegas Convention Center, Las Vegas, Nev. Opus will be located at booth #S249 Q Street.
"RECon is our biggest show of the year where deals get done and contracts get signed," said Quam. "I can trust nParallel to get all the booth details right, allowing our people to concentrate on business - maximizing our sales and leasing opportunities at the show."
About nParallel
Brand marketers and retailers know that store fixtures, merchandising systems and tradeshow displays establish the brand experience, engage customers and drive sales - if they are planned with imagination, then skillfully crafted. But, too often, unfocused planning, uneven execution and unexpected costs squeeze the creative spark out of their most promising concepts. The alternative? nParallel (www.nparallel.com), the international brand communication, merchandising strategy and display agency based in Minneapolis. Whether the venue for connecting with your customers is a store or a show, nParallel fulfills the big-picture vision while keeping a sharp eye focused on the details of disciplined production, meticulous program management, and the budget bottom line. Seeking uncompromised excellence in brand communication? Call nParallel, 763.231.4800.
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