B2B Marketing Vendor Marketo Honored as Presenter at Software 2008's Exclusive "Innovation Showcase"

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The Innovation Showcase is the most exciting annual coming-out party for industry innovators

San Mateo, CA (PRWEB) April 3, 2008

B2B marketing software company Marketo today announced that it will present its exciting new product offering, Marketo Lead Management, as part of the Innovation Showcase at Software 2008, the premier platform for cutting-edge software companies to demonstrate their solutions to a top-tier audience of industry leaders. The event will be held in Las Vegas, NV on April 30, 2008.

Marketo Lead Management is ground-breaking on-demand software designed to help B2B marketing professionals automate marketing campaigns and deliver more qualified leads to sales. Key features, including email marketing, lead nurturing, lead scoring and alerting, landing page optimization, a marketing lead database, and marketing ROI analytics, have already helped arm Marketo with over 30 satisfied customers including Trimble Navigation, McKesson and Thomson CompuMark following its official launch in March.

"Until now, marketing automation has failed because it's been too hard to buy, too expensive, and too difficult to use. We've flattened these issues with a product that is the first to simplify the entire experience for marketers, and we're thrilled to be highlighted as an innovative leader as part of the Innovation Showcase," said Phil Fernandez, president and CEO at Marketo.

Organized by technology investment and advisory firm, Sand Hill Group, LLC and produced by business technology media outlet, TechWeb, the Innovation Showcase brings together IT buyers, business users, CIOs, venture capitalists, media and analysts, and leading software companies to exchange ideas and discuss the latest technology innovations. After a rigorous evaluation process, the Sand Hill Group selected Marketo as one of only 14 presenting companies.

"The Innovation Showcase is the most exciting annual coming-out party for industry innovators," said M.R. Rangaswami of the Sand Hill Group and the host of Software 2008. "We selected Marketo because we think the company has a completely new and fresh approach to marketing software. With their new lead management product, Marketo has the real potential to transform marketers from cost centers to revenue generators."

Unlike other marketing automation solutions, Marketo makes it easy for marketers to buy and use the product with no upfront fees, no charges for integration, training or set-up, no IT involvement and no technical skills required from the business user. In addition to offering on-demand availability, Marketo is sophisticated, yet easy to use.

Building a lead management campaign with Marketo is a simple as creating a PowerPoint slide, and the campaigns leverage "Marketing 2.0" tactics to help marketers align their marketing processes with the buyer's process, engaging with prospective customers when and how the prospect wants.

Marketo's presentation will address the major challenges facing B2B marketers today and how companies such as Trimble and Thomson CompuMark are using Marketo's innovative technology to automate their entire lead management process. The presentation will include:

• The growing adoption of on-demand marketing software
• How marketers can manage online leads to maximize revenue growth and pipeline
• The future of Marketing 2.0 and how marketers can incorporate Web 2.0 technologies to personalize marketing and drive sales

Videos of Phil Fernandez's speech will be available in early May on Marketo's website (http://www.marketo.com). To register for Software 2008, please visit http://software2008.com/registration/.

About Marketo
Marketo (http://www.marketo.com) is the leading provider of sophisticated yet easy on-demand marketing software that helps enterprise and mid-market B2B marketing professionals drive revenue and improve marketing accountability. Marketo's demand generation solutions automate and measure lead management activities -- including email marketing, lead nurturing, lead scoring and landing page optimization -- to help marketers generate and qualify sales leads, shorten sales cycles and demonstrate results. Unlike traditional marketing automation solutions, Marketo is powerful yet easy to use without training and offers an on-demand model to get customers up and running quickly, with no charges for set-up or integration. Founded by former Epiphany executives, Marketo is a trusted provider for industry leaders such as Trimble Navigation, McKesson and Thomson CompuMark. Marketo's Modern B2B Marketing blog (http://blog.marketo.com) and marketing best practices community are recognized as industry destinations for marketers to share ideas and help each other drive results. For more information on Marketo, visit http://www.marketo.com or call 650-655-4830.

About Sand Hill Group
Sand Hill Group serves the $600+ billion software, services and solutions market by providing investment and management advice to emerging enterprise technology leaders. Sand Hill also owns Sandhill.com - the premier destination site and resource center for CEOs, VPs, Entrepreneurs, VCs and for members of the software industry ecosystem. Its weekly electronic newsletter is read by thousands of executives. Sand Hill produces the 'Enterprise' and 'Software' conferences for CEOs and executives in the industry and creates high-impact research reports for its constituents.

About TechWeb (Formerly CMP)
TechWeb, the global leader in business technology media, is an innovative business focused on serving the needs of technology decision-makers and marketers worldwide. TechWeb produces the most respected and consumed media brands in the business technology market. Today, more than 10 million business technology professionals actively engage with and rely on our global face-to-face events, including Interop, Web 2.0, Black Hat and VoiceCon; online resources such as the TechWeb Network, Light Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com, and The Financial Technology Network; and the market leading, award-winning InformationWeek, Wall Street & Technology, TechNet and MSDN Magazines. TechWeb also provides end-to-end services ranging from next-generation performance marketing, custom media, research, and analyst services. TechWeb is a division of United Business Media (http://www.unitedbusinessmedia.com/), a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

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