Robin Leedy & Associates Goes "Social" at CHPA Meeting
Robin Leedy & Associates, a Public Relations Firm Specializing in Healthcare and Over the Counter (OTC) Products Offers Advice on Navigating the Social Media Web
Mount Kisco, NY (PRWEB) April 4, 2008 -- Robin Russo and Alyson O'Mahoney of the healthcare/lifestyle PR firm Robin Leedy & Associates attempted to make the phrase "Social Media" a bit less intimidating to members of the Consumer Healthcare Products Association (CHPA) by offering advice and tips during a presentation at the CHPA Annual Executive Conference Business Development Committee meeting.
The conference took place recently in Washington D.C. and included representatives of many of the leading manufacturers and distributors of non-prescription, over-the-counter (OTC) medicines and nutritional supplements.
The presentation included a brief overview of what constitutes "Social Media" as well as highlighted some of the key bloggers targeting women, men and baby boomers. Robin Russo, president of Robin Leedy & Associates, said that she thought the topic was very important for the member companies to begin addressing in their marketing campaigns.
"Social media is the buzz word of the communications world these days. From blogging to social networks, to video and other technologies, social media is changing the relationship companies are having with their customers," Russo said. "And it is affecting all industries and all demographics." Social media can easily be blended into a traditional public relations outreach, extending the reach and cost-effectiveness of a PR program, she adds.
Robin Leedy & Associates is a boutique, 22-year old public relations agency specializing in OTC brand PR, women's health PR, beauty PR, medical device PR and overall consumer product PR. "Our focus and expertise is in the OTC health, beauty and nutritional supplement arenas - basically brands sold in drug and mass market," says Russo. The Company's new Chatter division was designed to handle social media and online communications for clients wishing to begin direct-to-consumer communications.
For more information on how social media can help your business, please contact Robin Russo or check out RL&A'sits Web site at www.robinleedyassociates.com.
About CHPA:
The Consumer Healthcare Products Association (CHPA), founded in 1881, is a member-based association representing the leading manufacturers and distributors of nonprescription, over-the-counter (OTC) medicines and nutritional supplements. Many CHPA member products provide millions of Americans with safe, effective, and convenient therapies for the treatment and prevention of many common ailments and diseases.
About Robin Leedy & Associates:
Robin Leedy & Associates Public Relations is an independent, award-winning boutique New York health and lifestyle PR agency offering creative, cost effective public relations, buzz marketing and full-service PR counsel and program execution since 1986.
We are one of the only healthcare PR agencies with extensive PR/branding specialization and experience in OTC pharmaceuticals, personal health/personal care, beauty/cosmetic products (HBA) and nutritional/dietary supplements.
In addition to branded product campaigns, we work with healthcare organizations (professional and non-profit or educational) and medical device/ service manufacturers.
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