Environmental Company Targets Retail Market In The Fight Against Global Warming
Consumers can now shop for groceries and carbon offsets all under one roof. Green Piggy (www.GreenPiggyTag.com) has recently partnered with retail stores in the fight against global warming. Select stores now offer an automobile carbon offset program allowing consumers to counterbalance their car's annual emissions.
Hingham, MA (PRWEB) April 7, 2008 -- Consumers can now shop for groceries and carbon offsets all under one roof -- The Fruit Center Marketplace, which owns specialty grocery stores in Hingham and Milton, M.A., has launched an exciting new venture with Green Piggy (www.GreenPiggyTag.com) in the fight against global warming. The two have partnered together to offer an automobile carbon offset program allowing consumers to counterbalance their car's annual emissions with the purchase of a Green Piggy "auto tag".
With each tag purchase, Green Piggy invests the funds in emissions reduction projects around the world, equivalent to the average annual emissions of an individual's car. These projects are clean-energy projects that have an effective and immediate impact on the environment.
Green Piggy offers four auto tags--hybrid, compact, standard and SUV. The auto tags range in price from $24.95 for a hybrid which offsets 6,000 lbs. of CO2, to $77.95 for an SUV which offsets 20,000 lbs. of CO2.
The site, www.GreenPiggyTag.com, features emissions calculators to help customers determine the environmental impact of their cars, homes, and even air travel. It then suggests how much they should pay to balance out that impact through offsets. If customers buy the offsets through Green Piggy, they'll get perks like decals, magnets and bag tags for their luggage in return. They'll also get a certificate of verification explaining how the projects and offsets are verified.
"Corporations all over the world are going 'green'--they're taking responsibility and becoming accountable for their greenhouse gas (GHG) emissions by reducing their emissions and purchasing carbon offsets," Patricia Powers, co-founder of Green Piggy said. "Most individuals are unaware of the simple things they can do to reduce their own emissions--we're just trying to reach out and educate people about energy efficiency and carbon offsets."
Green Piggy has partnered with Pangea Capital Partners, based in China and the U.S., which develops emissions-reducing projects around the world. Through partnering with Pangea, Green Piggy is able to purchase higher quality offsets at modest prices, relaying these discounted prices to their customers. More importantly, Green Piggy has full knowledge of, and direct access to all of the projects their customers are funding.
"We're not extreme environmentalists. I have an SUV," said Christine Nichols, co-founder of Green Piggy, noting that she needs a bigger car for her kids, dogs and frequent trips up to VT to ski. "You don't have to drastically change your lifestyle to become eco-friendly--small changes have a big impact. Plus, what you can't reduce, you can now offset. That's the message we're trying to get out."
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