New Business Venture Inspired by Corporate Greed And Global Warming
Being disillusioned and fed up hearing about corporate greed, and overall business ineptness, Mr. Cassius Lobo and Mr. Graeme Macrae simply asked; Can a company in today's business climate succeed based on good corporate ethics and values? Well, according to the now owners of Ideal North, a new Montreal apparel company, the answer was not only yes, but the basis of their business plan: "Offer products and service that exceed customer expectations, be environmentally conscientious, and to keep integrity at the forefront in all aspects of the operation."
Pointe Claire, Quebec (PRWEB) April 4, 2008 -- Being disillusioned and fed up hearing about corporate greed, and overall business ineptness, Mr. Cassius Lobo and Mr. Graeme Macrae simply asked; Can a company in today's business climate succeed based on good corporate ethics and values? Well, according to the now owners of Ideal North, a new Montreal apparel company, the answer was not only yes, but the basis of their business plan: "Offer products and service that exceed customer expectations, be environmentally conscientious, and to keep integrity at the forefront in all aspects of the operation."
"First of all we started with an exceptional product." says Mr. Lobo. "The faux fur and faux suede alternatives that are being engineered now are at such a high quality that it is very hard to tell the difference from what is real and what is not."
Ideal North is a wholesale supplier of fine faux fur and faux suede products to the tourism retailers across Canada, such as hotels, resorts and boutiques.
"Canada continually enjoys strong tourism, which is due in part to what Canada has to offer, and our positive global reputation." continues Mr. Lobo. "Our Ideal North brand represents more than just a company or product, the Ideal North brand represents a lifestyle. We have had such a positive reaction to our products, not only about the quality, but with also what they represent."
All of Ideal North products are "animal friendly", with the intent that Ideal North designs and fabrics will create awareness, appreciation and respect for nature. Additionally Ideal North contributes part of the sale proceeds from some of their products to environmental education programs with the hopes that factual knowledge about issues such as global warming will encourage people into action.
"From a business stand point to accomplish our goals we must always be consistent and focused." says Mr. Macrae. " We never want a customer to question either the quality of our products or the corporate ethics of our company."
While offering unique and luxurious products would be enough to differentiate them from other suppliers, these two entrepreneurs with over 35 years combined business experience, observed that by establishing good corporate values from the beginning, will ensure that the Ideal North brand is one that people would be proud to own.
You can learn more about Ideal North at www.idealnorth.com.
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